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Media Kit 2018 Update

11 Slide in banners can only be placed within an article. This banner slides in when the reader is scrolling down while reading an article. The advertisement is placed behind the main text and hijacks the page’s scrolling behaviour to have the banner scroll by. Once the banner has scrolled by, the reader can continue read- ing the article. This banner type is relatively unobtrusive and ideal for engaging and infor- mative campaigns. A sos us banner appears by overlaying the webpage the reader is currently looking at. The banner needs to be either closed or clicked in order to continue reading. This is the most aggressive banner size and most suitable for exclusive campaigns. Prior approval of the content is necessary before booking. Banner Advertising Long- and short-term advertising campaigns Strategically placed within and adjacent to our editorial content, banners are the perfect way to promote your products and services to the extensive online community that fre- quents the Dental Tribune website. To protect the readability of our website, the amount of advertising on the pages is controlled. There- fore, banner advertising is an exclusive way to present your offering. Banner advertising is especially suitable for brand marketing, but may also be used for short-term campaigns. Depending on the goal of your campaign, banner advertising is designed to help create greater awareness of your products and services and generate more clicks through to your corporate website or your special campaign site. Direct leads can easily be tracked, as every banner is linked directly to page requested by the advertising partner. Moreover, banners can be incorpo- rated into a digital campaign or added to a special print branding package. All banner formats can now be placed as rich media banners (embedded videos, animated banners, etc.). Banners are booked for the respective regional or local landing page in the News, Business, Clinical or Topics section. Discounts are available for larger packages, long booking periods and special educational marketing campaigns. keting goals, whether branding, lead genera- tion or product promotion campaigns. Banner types While we offer various banner sizes, as explained in detail below, we now also offer different banner types, namely impression- based and time-based banners. Banners on all local/regional landing pages are imsres­ sion based, ensuring scalable results. Clients can book impression packages of either 10,000, 25,000 or 50,000 impressions. Once the booked number of impressions has been reached, the banner will automatically be removed from the website. Impression banner packages include a click report that will be sent to the client after the booking has fully been executed. While the impression-based model aims for a speciic amount of visibility, the time­based model is based on a speciic booking period. Time-based banners can be booked on a monthly basis, a model more suitable for long- term campaigns. Banner sizes Please contact our experts for an individually designed package corresponding to your mar- Both the rectangle and the skyscraser are standard banner options and can be placed anywhere on the website. Advertising formats (w * h) Rectangle Banner 336 * 300 pixels Skyscraser Banner 336 * 600 pixels Slide In Banner 1,200 * 2,600 pixels (mobile) 2,560 * 1,310 pixels (desktop) Pos Us Banner 480 * 320–1,280 * 960 pixels Y EDUCATIONAL MEDIA Y EVENTS Y SERVICE Y RATES & GTCs

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