IDEC Jakarta, 2017

news of only about 4 per cent that of Indo- nesia.3 This demonstrates the coun- try’s potential provided it utilises it timely. One of the greatest driving forces for change in the health care sector will be the country’s growing middle class. The recent increase in its gross domestic product, which is associ- ated with changes in lifestyle and a demand for higher health care stand- ards, among other things, has already played a major part in the rise of health expenditure, which has al- ready quadrupled, increasing from US$20.42 per capita in 2002 to US$107.24 in 2012.4 To cope with this growing de- mand, both public and private health care providers have recently started expanding and upgrading their ser- vices throughout the country.3 Since 2011, hundreds of new hospitals have been built, predominantly in special- ised and private care. According to a government report, about 5,000 new community health centres are to be built and the number of hospital beds increased by more than 330,000 by 2025.3 Naturally, the extended and new facilities will all need to be equipped, creating a great deal of opportunity for international companies to enter the market, especially in the dental industry. At present, as much as 85 per cent of the equipment used in Indonesian dental care is imported.5 Both the expansion of and increase in health care facilities, as well as the growing demand for advanced health care, equipment and medical devices, will provide profitable opportunities for companies in the dental and med- ical industries and surgical equip- ment segment, market analysts have predicted. The Indonesian government’s plans for increased public spending and improved level of health care ser- vices and the expansion of individual health care facilities will progres- sively require medical units to oper- ate in a cost-efficient manner. Mini- mally invasive treatments and high-tech devices can support this efficiency—again providing lucrative business opportunities for foreign manufacturers wishing to enter the Indonesian market. In the dental industry, for exam- ple, segments predicted to be lucra- tive include orthodontics and dental equipment for scaling and polishing and whitening.6 To enter the promis- ing market, foreign companies will need to make contact with dental clin- ics, individual practitioners and, of course, the Indonesian dental associa- tion, Persatuan Dokter Gigi Indonesia, which represents more than 19,000 local dentists and is a major mouth- piece for the dental community. Also key for success will be visi- bility and communication, which are most easily achieved at trade shows and conferences where the profes- sion is gathered and networking op- portunities are abundant. In this sense, the staging of IDEC in Jakarta— the first comprehensive dental event in Indonesia—is more than just a reg- ular dental show. It is an event pre- senting challenges and opportunities side by side. Editorial note: A list of references is available from the publisher. 7 AD Please join us!! IDEC 2017 5 Official language : English © Naruedom Yaempongsa/shutterstock.com

IDEC Jakarta, 2017

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