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06 BUSINESS Dental Tribune Asia Pacific Edition | 9/2017 “We are seeking business opportunities worldwide” An interview with Kenji Cheung, CEO of Hong Kong-based supplier Tesco Dental 1 By Kristin Hübner, DTI Established in 1974, Tesco Dental is a leading Asian dental supplier. The family-owned company is based in Hong Kong, with subsidi- aries in Shenzhen, Shanghai , Tai- wan and Beijing. Dental Tribune spoke with Tesco CEO Kenji Che- ung about the company’s values and its vision of leading modern dentistry into the future. Could you introduce Tesco briefly for our readers? The Tesco Dental group offers a one-stop solution for the dental in- dustry. Our portfolio includes den- tal education, different types of ad- vanced dental products and equip- ment for dental practices and laboratories, including aftersales training and consultant services. Our professionals are dedi- cated to providing training in ad- vanced dental technology to lead modern dentistry into the future. Tesco Dental offers quality ser- vices and technical support and brings bright smiles to our custom- ers through our genuine aesthetics concept. We listen carefully to our customers and treat them with consideration and respect. Which regional markets are you targeting specifically? Tesco Dental is a leading den- tal supplier with subsidiaries in our main markets of Hong Kong, China and Taiwan. 3 What are your values as a family- owned business? Trust in the family allows us to share our opinions openly and freely. It enhances our company’s efficiency, since decisions do not need to pass through a compli- cated hierarchy. It really took a while for us to understand our strengths and beliefs. Over the past few years, we have summarised the core values of our company: in- tegrity, creativity and passion. How would you describe your posi- tion in the market? I would say we are a pioneer and a market leader in terms of offering complete dental solutions. In the very beginning, my father, Cheung Tak, who founded the company, to- gether with VITA Zahnfabrik was among the few introducing metal– ceramic restorations to China in the early 1980s. Today, we focus on both analogue and digital restorations, as well as infection control, endo- dontics and oral healthcare. Have you observed any trends that you feel Tesco ought to follow? Fig. 1: Tesco Dental CEO Kenji Cheung.—Fig. 2: The companies booth at HKIDEAS 2017.—Fig. 3: The logo of the com- pany’s recently introduced For You, For Him/Her, For China campaign. 2 “The core values of our company: integrity, creativity and passion.” Artificial intelligence must be the leading trend regarding future developments and an in- creasing digitalisation. We have adopted the latest payment technologies, now offering users the convenience of Alipay and UnionPay and credit payments using Visa or Mastercard. Regarding our social media activities, we have a WeChat fan page that provides dental informa- tion, news and updates and that links dental professionals. Cur- rently, we have over 176,000 follow- ers; this number represents about 70 per cent of all dentists in China. Moreover, the Asian market has been growing rapidly, resulting in huge demand in the dental in- dustry. This is mainly due to a gen- eral increase in income and people seeking a better quality of life. Consider Taiwan, for example. It is a market with increased em- phasis on and concern regarding infection control and oral health care, so we provide a variety of re- lated products to meet the coun- try’s shifting needs. Do you plan to make inroads into other fields or regions? We plan to expand geographi- cally, but focus only on dentistry- related industries, as it is our main expertise—especially for emerg- ing markets such as the Philip- pines, which we believe represents great growth potential for us. You are actively promoting the ad- vancement of dentistry in China. Could you describe your engage- ment in this area? Yes, we have continued to intro- duce advanced dental technology in China. As an organiser of train- ing events, we have also put tre- mendous effort and resources into the education of dental students and we offer many workshops and courses for continuing professional development of dentists and dental technicians in China. Regarding charitable initiatives, we recently introduced our For You, For Him/Her, For China campaign, through which we provide free ma- terials to laboratories and dentists to help those in need of dental treat- ments who cannot afford it. With which institutions or research bodies are you working? We are working closely with almost all reputable universities and hospitals in Hong Kong, China and Taiwan. What are your strategic plans for the future? We are seeking business op- portunities worldwide. In recent years, we have acquired several quality dental enterprises, manu- facturers and research projects. Our goal is to become a compre- hensive dental solutions provider all over the world. Thank you very much for the inter- view.