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prevention International magazine for oral health No. 1, 2017

opinion | a vision for prevention Curaden believes in prevention like no other company in the world by Ueli Breitschmid AUTHOR: UELI BREITSCHMID W hen Dental Tribune approached us with the idea of a new magazine on the topic of pre- ventive dentistry, I thought: “Well, it’s about time! You should have done this a while ago!” For those who don’t know me, I often like to speak from the heart and the dental industry lies very close to my heart. I’ve been in the business my entire life and I’ve been the CEO of Curaden AG for 40 years. Curaden produces oral healthcare products, such as the famous CS 5460 toothbrushes, through our brand CURAPROX. We also provide many educational pro- grammes, such as iTOP (individually trained oral prophylaxis). I am so proud to be a part of such a forward-thinking company, since I truly believe that no mouth will ever change without the use of the right instruments and proper education. At Curaden, we are proud to manufacture all our products in Switzerland, since the Swiss are known for their high quality, perfection and precision. Yet I was disappointed to hear that one in every three dental students in Switzerland leaves dental school before their graduation. There is no other field of study that experiences such a high dropout rate! What’s surprising is that the overwhelming majority of dental students do not simply drop out. The numerus clausus, in Switzerland and many other places in the world, limits the number of university applicants and is very high for human medicine. Also, prospec- tive students for both dentistry and medicine have to pass an admission test in order to study. However, admission is not only easier for dentistry, both medical and dental students spend their first semesters in the same classroom, learning the same things. That’s why pre-clinic dental students who are more interested in becoming medical doctors, can easily take the available spaces of medical students who drop out. This situation leaves me with two questions: why do we not start educating dentists as medical doctors of oral health? And, why don’t we consider dentistry as another medical discipline that works closely with cardiology, otolaryngology and other specialist fields? 8 issue #1

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