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prevention International magazine for oral health No. 1, 2017

ADVERTORIAL: PREVENTION ONE 365 days a year, with emergency services and multilingual medical and dental specialists for all disciplines, Die Zahnärzte invested a lot of time and eff ort into attracting new patients while keeping their existing ones. As of September 1st, 2017, Liestal will be home to the fi rst P1 practice in Switzerland. ages. Around 400 kilograms of dental supplies, among them CURAPROX products, were donated to dental students at a Cambodian dental school. “It was a great time that taught me a lot, both as a dentist and an advocate of prophylaxis worldwide.” Thomas Gasser welcomes us at the practice with his assistant, Birgit Toff ol. He has just come from one of the other practices in the centre of Basel. Thomas took the lead at the Liestal practice this year and spent a lot of time on the practice’s interior and equipment. He speaks with confi dence and pride about the latest addition to the Swiss dental prac- tice group. The practice currently off ers three dental units, a separate playroom and treatment room for children and the latest equip- ment. In fact, the practice can also be extended to six rooms, one of which will be dedicated to the treatment of physi- cally handicapped and geriatric patients from September onwards. “Our prac- tice stands out from the competition and is prepared for future challenges, as does every clinic within our group,” says Gasser. One can sense Gasser’s passion for dentistry right away. He is determined to provide the best treatment for the life- long preservation of teeth. A graduate in 2013 at the University of Basel, this tall, young man has been working on his PhD in endodontics. “Endodontics fas- cinates me as does dentistry in general. Our practice soon expects the delivery of the latest endo microscope and endo motor,” he says, smiling. “However, my work can only last if my patients improve their oral hygiene before and aft er our restorative treatments through continuous recall appointments. Prophylaxis is a prerequisite, should always be adapted to the individual situation and has to be presented to the patient together with a mirror. The value of prophylaxis for long-lasting restorations is undeniable.” For sustainable dentistry, dentists, dental hygienists and patients must work together as partners at Die Zahnärzte. Gasser fi rst came into contact with individually trained oral prophylaxis when dental hygienist Edith Maurer Bussink visited his class to present new interdental studies. “It was captivating to hear her explain oral health care instructions to the patient. In school, we were required to measure the plaque index and BOP index. Only then could we start the treatment,” he says. In 2012, he volunteered to work in Cam- bodia where a team of dentists also provided oral hygiene instructions to approximately 900 children in eight orphan- An increase in quality When he fi rst learned about P1, it reminded him of his time at university. “We use the plaque index, BOP, basically all of the parameters where we can measure the patients and help them improve their oral health. Communication with the patient has to be visual and we need to use digital health scores that are easily understandable for the patient instead of printed clini- cal records today.” This professional training in prophylaxis and fi rst-hand contact with patients convinced him to see prophylaxis as a priority. Die Zahnärzte have decided to test P1 as a way to remain up-to-date, use the latest scientifi c studies and cleaning methods, increase their service port- folio and simply stand out in Rathaus Street. Gasser adds that even a large group like Die Zahnärzte cannot aff ord advertising in print and digital media to attract new patients. At the same time, practices need to be visible online in order to gain a certain reputation. P1 takes over the patient promotion, leav- ing marketing in the hands of indus- try experts while giving Thomas and Theodora more time to focus on their patients. Essentially, the concept increases the quality of the practice’s work, by allowing more time to focus on patients and increasing the practice’s capacity. Today, dentists need to adjust their practice concepts according to the patient and not the patient according to the concept. As a way to reactivate and get new patients, the dental practice needs to provide new concepts that suit the trend towards prevention. For these concepts, industry and academia have to work together. P1 gives the dental practice a tool for long-term patient satisfaction and recognition, meas- urable oral health and professionally educated employees. Just like soft ware, it will be updated and upgraded regularly to address new market requirements. Practices will not only benefi t from the latest insights and concepts in prophylaxis, but they will also profi t from healthy and happy clients. Lon- don and Liestal are only the fi rst examples. P1 will launch in Germany and other European countries later this year. 42 issue #1

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