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| business new technologies and dental market the existing regulations regarding non-disposable products. This is particularly relevant to the “two- paste/syringe” delivery method, which represents a modern rendition of hand-mixing powder and liq- uid. Although the technique still requires hand mix- ing, it delivers a more consistent and precise mix- ture via the assistance of a syringe. According to the CDC, any device that comes in contact with the mucous membranes is classified as “semi-critical” and will require intense sterilisation with a chemi- cal disinfecting solution. The FDA does not support this notion and suggests that any device that is re- motely contaminated should be discharged alto- gether.8 Therefore, the innovative trail of the dental industry is pushed towards disposable products like capsules. anaesthetics. Since these products contained the exact same drugs, and were slightly cheaper than competitors, they continue to be an intriguing op- tion for dentists._ Editorial note: This article has been published courtesy of iData Research. iData Research is an international market research and consulting firm dedicated to providing the best in business intelligence for the medical device, dental and pharmaceutical industries. References [1] Konings, M., & Krueger, D. (2005, September 1). Deliverance: Trends in permanent luting cement. Dentistry iQ. http://www. dentistryiq.com/articles/dem/print/volume-10/issue-4/materials/ deliverance-trends-in-permanent-luting-cement.html [2] RAPIDCORE. (2016). https://www.centrixdental.com/rapidcore. Shifts of the competitive landscape html The competitive landscape of dental materials is highly fragmented and unstable due to eco- nomic fluctuations and ongoing product innova- tion. Nonetheless, the top players of the market have maintained their position, and will continue to do so in the foreseeable future, largely due to their out- standing reputations. Particularly, 3M ESPE domi- nates the market, having their presence in every market segment aside from dental anaesthetic ma- terials. As 3M ESPE has been involved with dental materials for quite some time, their products have been subject to many academic studies and proved to be highly effective. The presence of smaller competitors in the market is accentuated in the highly fragmented arena of composite materials, particularly in direct restora- tions. They gain the majority of their appeal by of- fering niche products that specialise in a specific area of restoratives, such as low shrinkage. Needless to say, 3M ESPE leads this space with the Filtek prod- uct line, which offers an assortment of products ranging from nanohybrid to flowable composites. The competitive portfolio of dental anaesthetics will be prone to reorganisation in the upcoming years. A multitude of competitors are entering the space with innovative ideas tailored towards im- proving patient comfort and numbing effective- ness. Even foreign players are experiencing nota- ble growth in the US market. Pierrel Pharma, for instance, has been importing their articaine prod- uct Orabloc from Italy and despite the shuffling of the current anaesthetic competitive landscape, private label companies will maintain a large share of the market. Distributors such as Benco, Darby Dental Supply, Dental Health Products, Henry Schein, IQ Dental Supply, Patterson Dental and Safco Dental Supply sell their own brand-named [3] Dental Material Market – 2017. iData Research. [4] Carestream Health. (2016). Intraoral Scanners: What They Could Mean for Your Oral and Maxillofacial Surgery Practice. http:// www.carestreamdental.com/ImagesFileShare/.sitecore.media_ library.Files.Intraoral_Scanner.Oral-Surgery-Scanning-Guide.pdf [5] Mitchem, C., Dr. Why Digital Impressions? Dental Economics, 102(1). http://www.dentaleconomics.com/articles/print/volume- 102/issue1/features/why-digital-impressions.html [6] Freedman, G. (2014, May 1). Dental Trends: Knowing These Can Optimize Your Practice! Dentistry Today. http://www. dentistrytoday.com/interview/9973-dental-trends-knowing- these-can-optimize-your-practice [7] Hatrick, C. D. & Eakle, S. (2016). Dental Materials Clinical Applications for Dental Assistants and Dental Hygienists (3rd ed.). [8] Multiple-Use Dental Dispenser Devices. (2016, May 16). http:// www.fda.gov/MedicalDevices/ProductsandMedicalProcedures/ DentalProducts/ucm404472.htm about Salma Mashkoor is a research analyst at iData Research and is the lead researcher for the Global Market Report Suite for Dental Materials. Her current work includes the 2016 US Dental Materials Market Report Suite. Kamran Zamanian, Ph.D., is president, CEO, and a founding partner of iData Research. He has spent over 20 years working in the market research industry. 08 CAD/CAM 2 2017