Dental Tribune Asia Pacific Edition No.5, 2017

04 ASIA PACIFIC NEWS Dental Tribune Asia Paciﬁc Edition | 5/2017 Many Asian countries are experiencing a great deal of growth An interview with Jeff Wong, Strategic Analyst Manager at medical market research ﬁrm iData dict that the trend will continue. Of course, there will always be a cou- ple of smaller companies that will end up becoming fairly large them- selves and remain independent. However, we expect that many of the successful emerging compa- nies will be acquired at some point. One advantage that the larger com- petitors have is the amount of re- sources they have. They can always stay ahead of the curve. If they see somebody come to the market with something unique, they have every year, but many are also either acquired or close down. There are definitely certain regions that are experiencing a great deal of growth, for example many Asian countries. At the same time, traditional mar- kets such as Italy, Brazil and the US are doing very well. These markets are well penetrated at this point, so in terms of market growth it will definitely slow down. However, there is still substantial growth op- portunity for the lower-priced com- petitors, while the traditional pre- So, you are saying that larger com- panies are looking for smaller busi- nesses to acquire in order to bring new technology to market? Not only on the technology side, but also to compete on the pricing level as well. In the current political climate, the Chairman of the Association of the German Dental Industry has issued a warning about protectionism and trade barriers. What are companies doing in this regard? “Digitalisation is still the up-and-coming trend.” the resources to quickly develop a product of their own. mium brands will see considerable competition from other markets. What role do the emerging markets play? What regions will become more significant in the future? Regarding digital dentistry, I would say much of the develop- ment is linked to implantology and prosthodontics. The key countries where those areas are big as well are Brazil and Italy. Even though the penetration of digital dentistry might be relatively higher in those areas compared with others, I would say they have the greatest opportunities for growth. What are the main trends in implan- tology? Do you think this will lead to those companies buying local competi- tors? Or what will their strategy to succeed be? I think the strategy of most of the larger key competitors will be continuing acquisition. However, the strategy of some of the larger regional companies, for example in Brazil, is to continue going and to expand their global presence instead of being acquired. In addition, many of the cur- rent key participants—with the regional regulations changing from country to country—are being forced to acquire new com- panies in order to be able to oper- ate in the region. At this stage, I think, companies are mainly waiting to see what will happen. Nevertheless, in light of what is happening in other industries re- garding the whole Brexit issue—for example, European Union chiefs have warned airlines, including easy- Jet and Ryanair, to relocate their head- quarters to the EU if they wish to con- tinue their routes within continental Europe after the Brexit—if that can happen in the airline industry, who is to say it cannot happen in the dental industry. Again, for example in Mex- ico, which has a major dental tour- ism industry, if that is going to be af- fected in terms of procedural vol- umes, it is definitely going to affect the dental manufacturers as well. Thank you very much for the inter- view. Jeff Wong in talks with Dental Tribune. By DTI The ever-progressing digitalisation, changing regulations and a tendency towards mergers are currently shaping the dental industry. At the Interna- tional Dental Show in Cologne, Dental Tribune met with Jeff Wong, Strate- gic Analyst Manager at international medical market research and consult- ing firm iData, to talk about how— major and emerging—competitors have reacted to these trends. Digitalisation is one of the main trends that is changing the industry. Other than that, what develop- ments are dominating the dental market? Yes, digitalisation is still the up-and-coming trend and every- body is trying to get into that mar- ket now. On the product side, I would say it is 3-D printing and in- tra-oral scanning. Three or four years ago, there was only a hand- ful of competitors in both of those areas. This year at IDS, almost AD Sino Dental 09.06 - 12.06.2017 Beijing / China everybody is presenting some new product in these fields—knowing how fast these markets develop, everybody wants to participate. What consequences will this have for the market in general? Especially in these two areas, where the level of imitation is high, with so many competitors, it will definitely start diluting the market shares among the existing compa- nies. However, if these participants start focusing on specific regions or niche audiences, I think there will still be a great deal of benefit. What about the recent merger trend—is that something we will see more of in the future? 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Dental Tribune Asia Pacific Edition No.5, 2017

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