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Hygiene Tribune Middle East & Africa Edition No.3, 2017

PATIENTS CAN RELIEVE HYPERSENSITIVITY FOLLOWING PERIODONTAL THERAPY WITH COLGATE® SENSITIVE PRO-RELIEF™ TOOTHPASTE Approximately half of patients experience hypersenw SEM image of untreated dentine surface with exposed sitivity following periodontal therapy.1 The process of channel openings periodontal therapy, including scaling and root planw ning, can expose the sensitive dentine layer, which may trigger pain and discomfort in your patients.1 Clearly, addressing dentine hypersensitivity is crucial for providing relief to your patients. COLGATE ® SENSITIVE PRO-RELIEF™ TOOTHPASTE IS CLINICALLY PROVEN TO TARGET HYPERSENSITIVITY AND RELIEVE PAIN IN SECONDS * 2 The ProwArgin™ Technology of Colgate® Sensitive ProwRelief TM toothpaste physically seals dentine tubules with a plug that contains arginine, calcium carbonate and phosphate. The plug eff ectively decreases dentine fl uid fl ow, reducing sensitivity and relieving pain in seconds.* 2, 3 EVIDENCE OF HOW COLGATE ® SENSITIVE PRO-RELIEF™ WORKS IS AVAILABLE USING SCANNING ELECTRON MICROSCOPY*3 BEFORE APPLICATION OF COLGATE® SENSITIVE PRO-RELIEF™ SEM image of dentine surface with sealed den tine channels after application of Colgate® Sensitive Pro-Relief™ toothpaste AFTER APPLICATION OF COLGATE® SENSITIVE PRO-RELIEF™ Scanning electron microscopy (SEM) allows for highly Address the pain and discomfort of hypersensitivity magnifi ed viewing of the dentine surface. The images resulting from periodontal therapy by recommending demonstrate how the open dentine tubules are Colgate® Sensitive ProwRelief™ to your patients – cliniw plugged and sealed after application of Colgate® cally proven to treat hypersensitivity and relieve Sensitive ProwRelief™ toothpaste. pain fast.* 2 YOUR PARTNER IN ORAL HEALTH * When toothpaste is directly applied to each sensitive tooth for 60 seconds. References: 1. von Troil B et al. J Clin Periodontol 2002; 29 (Suppl. 3): 173 – 177 2. Ayad F et al. J Clin Dent 2009; 20 (Spec Iss): 115 – 122 3. Petrou I et al. J Clin Dent 2009; 20 (Spec Iss): 23 – 31

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