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Dental Tribune United Kingdom Edition No.3, 2017

12 TRENDS & APPLICATIONS Dental Tribune United Kingdom Edition | 3/2017 Experience the future of dentistry How to turn prevention into a business model Preventive dentistry will be at the core of oral health care in the fu- ture. With Prevention One, Swiss- based oral health care provider Curaden gives dental practices a new business model for additional revenue. It sets new standards in preventive planning and preventive actions, combining therapy with products and services that extend into the patient’s home. Through Prevention One, preventive den- tistry becomes not just an offer by your dental office, but a part of your daily routine. Prevention One is more than a comprehensive programme for oral health care. It represents a new business model for the dental practice to activate, reactivate or motivate all existing and future patients. Prevention One is de- signed to integrate easily into the AD practice, as it perfectly interacts with all existing dental and prophy- laxis offers of the practice. The business model includes specifi- cally designed treatment pro- grams, a wide variety of oral care products, software solutions, online services, market- ing and communication material, and a specifically designed educa- tional program. supporting This business model is based on five basic pillars. First, it offers new products that have a major impact on the range of services offered by the dental practice. Second, it includes an in-depth training programme for all partic- ipating members of the practice team. Third, it provides a market- ing and communication kit, such as posters, brochures, visuals or a specially designed treatment Prevention One project manager and Curaden member of the board Clifford zur Nieden. table, for the dental practice. Fourth, it offers software solutions for monitoring performance and profitability, optimized appoint- ment coordination and patient communication. Finally, it pro- vides a means of evaluation, mon- itoring and management of the patient’s oral health using a newly designed scoring tool aimed at de- veloping individual strategies to improve oral health. Clients will not only feel the improvement in their overall health but will actu- ally see it. Proven expertise and success Prevention One was developed using the combined experience of Curaden in partnership with ex- perts in business development and oral health prevention. “Many patients do not know what they should pay attention to and how important oral health is for their overall well-being. They do not know what tools and instruments they should use, what quality they should be looking for and how they should apply them,” ex- plained Clifford zur Nieden, a member of the Curaden board of directors. “We will guide and coach them and provide continuous ed- ucation and support. The actual training is done by the patient, or now called the client, himself or herself, but he or she receives the proper introduction, guidance, in- formation and motivation to stay on track. That is why we like to call Prevention One a dental fitness programme.” The trainer or Prevention One (P1) coach, is a dental hygienist or dental assistant in the dental prac- tice. The P1 coach designs a specific training program based on the in- dividual requirements of the pa- tient using a special P1 scoring tool, which forms the basis for an individual oral health strategy and a means of measuring oral health. Based on the P1 score, the coach can develop an individual strategy for each patient to achieve the best possible result. You only improve what you measure Theodora Little, a dental hy- gienist and therapist from London, has introduced the P1 scoring tool to her patients this year. She con- siders Prevention One the next step to improving her patients’ overall health: “Prevention One is a mod- ern and very effective approach to prevention. It combines tailored in- dividual dental care with oral hy- giene appointments and individual coaching using a scoring system.” The score guides your patient through a multiple-choice ques- tionnaire, beginning with oral hy- giene aids and how often they are used. It continues with the fre- quency of visits to a dentist and/or hygienist. The second part includes a health and lifestyle question- naire, and the third part includes the oral examination, which quan- tifies a plaque and bleeding index. At the end of these sections, the pa- tient receives a percentage score. The patient and the coach look at the data together and discuss where and how to improve the in- dividual score. At the end of the appointment, the patient receives a general score—the P1-Score—which can then be compared to past and future scores to show overall im- provement in a patient’s health. Theodora Little states: “This method motivates my patients to carry out effective oral hygiene at home be- cause they want an improvement in their score at our next appoint- ment. Even if a score only shows a small improvement, the patient feels happy and empowered by his or her own efforts.” The positive in- formation from the P1 score can en- courage the patient to progress fur- ther and put forth a greater effort in brushing their teeth. Learn more about this new business model at www.prevention-one.com.

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