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Dental Tribune Middle East & Africa No. 3, 2017

Dental Tribune Middle East & Africa Edition | 3/2017 IDS NEWS 46 IDS 2017 sets new record By DTI COLOGNE, Germany: More than 155,000 people from 157 countries visited the International Dental Show (IDS) this year, according to the latest figures released by organiser Koelnmesse. This is an increase of 12 per cent compared with IDS 2015. Furthermore, the number of inter- national attendees rose by almost 20 per cent to around 60 per cent. There was also a slight increase in national visitors. There was a significant increase in visitor numbers from almost all re- gions: the Americas (+52.9 per cent), eastern Europe (+43.0 per cent), the Middle East (+31.9 per cent), Africa (+31.7 per cent) and Asia (+28.0 per cent). The number of attendees from North America (+15.7 per cent) and the rest of Europe (+12.6 per cent) also rose significantly. In a visitor survey, about three-quar- ters of respondents were very satis- fied or satisfied with IDS 2017, as well as with achieving their targets for the exhibition. The majority of those surveyed (90 per cent) would recom- mend IDS to business partners, and 70 per cent said they plan to visit IDS in 2019. At the fair, 2,305 companies from 59 countries (compared with 2,182 com- panies from 56 countries in 2015) ex- hibited in an overall area of 163,000 m² (158,200 m² in 2015). These in- cluded 624 exhibitors and 20 ad- ditionally represented companies from Germany (636 and 19, respec- tively, in 2015), as well as 1,617 exhibi- tors and 44 additionally represented companies from abroad (1,480 and 44, respectively, in 2015). The pro- portion of foreign companies was 72 per cent (70 per cent in 2015). Of the more than 155,000 visitors from 157 IDS 2017 saw over 155,000 participants from all over the world. (Photograph: Koelnmesse) countries (138,500 visitors from 151 countries in 2015), around 60 per cent (compared with 51 per cent in 2015) came from abroad. IDS 2017 focused on digital produc- tion and diagnostics, intelligent networking solutions for practices and laboratories, smart services for dentists and dental technicians, as well as the further improvement of patient care and thus oral health worldwide. The next IDS will take place from 12 to 16 March 2019. Interview: “Our new products are game-changing” By Yvonne Bachmann, DTI On Monday night, global leader in dental manufacturing Planmeca welcomed around 700 international distributors to its Dealer Event at the Musical Dome in Cologne in Germa- ny. In a groundbreaking and visually impressive show, participants were introduced to the company’s latest inventions, including a new CBCT unit, a lightweight oral scanner, a milling unit, state-of-the art software and an operating light. At the event, Dental Tribune Online had the op- portunity to speak to Planmeca Group Senior Vice President Tuo- mas Lokki about the game-changing products and the Dream Clinic Show, which the company is presenting at its booth during the International Dental Show (IDS) this week. Dental Tribune Online: Mr Lokki, Planmeca has devel- oped a large number of new products that are all being launched during IDS. Which of them are especially noteworthy? Tuomas Lokki: That is difficult, but if I had to pick three, it would be Planmeca Viso, the next-generation CBCT unit, which is capable of cap- turing outstanding images at a low radiation dose even during longer Planmeca equipment and takes us- ers through a case in which it is all ap- plied. It features everything the clini- cian needs to have and know. The show is being presented in a closed environment, so it can be enjoyed without interruption. In between those sessions, we are introducing Planmeca Viso and informing visi- tors about this 3-D imaging platform of the future. The Planmeca Group employs 2,800 people worldwide. How many of them were involved in the development of the new products being show- cased this week in Cologne? We work with dentists and we have 200 engineers involved in the devel- opment, but, naturally, this is a team effort. Everybody in the company contributed. We start preparing for IDS when the last one has ended— after IDS is before IDS. However, the last six months have been particu- larly busy. About 250 people from various divi- sions are now here at the trade show to present the company and its port- folio. Thank you very much for the inter- view. Tuomas Lokki, Senior Vice President of the Planmeca Group. (Photograph: Julia Maciejek, DTI) working days and introduces a re- newed imaging workflow; Planmeca Emerald, a new 183 g intra-oral scan- ner that is small, lightweight and ex- ceedingly fast with superior accura- cy; and the entire Planmeca Romexis software suite. What makes these products special is that we can now provide a full clinical digital work- flow, and that is important. There are many modules and there have been different software programs, but now this has all been combined into one program and a compre- hensive workflow. We think that our new products are game-changing be- cause the ultimate goal is efficiency in the dental clinic, and if we can help clinicians improve their workflow I think they will trust us. Planmeca is inviting IDS visi- tors to its 800 m² booth to see the Dream Clinic Show. What can visitors expect? The Dream Clinic Show is a world premiere, but we will probably take it around the globe. At IDS, it is being shown every hour in English and in German. The show includes all of the latest

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