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Dental Tribune Middle East & Africa No. 3, 2017

44 IDS NEWS Dental Tribune Middle East & Africa Edition | 3/2017 Ivoclar Vivadent launches comprehensive CAD/CAM product portfolio under new brand “This is a consistent further develop- ment, since we have accumulated significant know-how in the field of digitally processed materials with products such as IPS e.max,” said CEO Robert Ganley, explaining the expansion “This knowledge has gone into the development of mill- ing units and support services that will allow dental professionals to improve their efficiency and perfor- mance. They are designed to deliver predictable and aesthetic results.” For Ivoclar Digital, new products have been added to the company’s range of aesthetic, state-of-the-art CAD/CAM materials for fixed, re- movable and implant-supported prosthetic restorations, including versatile ZirCAD blocks and a range of discs for the IPS e.max system. Dentists and laboratories will be able to digitally produce dental restora- tions quickly and easily with four new PrograMill digital milling units that are suited for laboratories of all sizes. The range of high-end scanners from 3Shape has also been extended to include the new 3Shape E series, which, together with the Dental Designer software and exclusively developed Ivoclar Digital software add-ons, is aimed at increasing the reliability and efficiency of fully dig- itised processing procedures. The Ivoclar Digital offering includes Ser- vice+, a dental outsourcing partner, that, according to Ivoclar, will assist laboratories entering CAD/CAM fab- rication by taking on design and pro- duction orders and providing them with access to an extended range of materials and indications. “We plan to enhance our customer- focused market strength significant- ly with the introduction of Ivoclar Digital. This is a unique new digital product portfolio based on our core competences in digital materials and processes,” commented Ganley. Visitors to the 12th CAD/CAM & Dig- tal Dentistry Exhibition can experi- ence the new portfolio and other innovations from Ivoclar Vivadent, such as the new cordless Bluephase Style 20i curing light, boasting the latest LED generation, over two days. Ivoclar Vivadent AG Bendererstr. 2 9494 Schaan/Liechtenstein W: www.ivoclarvivadent.com PrograMill One is the world’s smallest 5-axis milling machine, according to Ivoclar Vivadent. (Photograph: Daniel Zimmermann, DTI) By DTI Increasing COLOGNE, Germany: digitalisation of the dental treat- ment workflow requires all the dif- ferent components used in a process to be optimally coordinated. To meet this demand, Ivoclar Vivadent has extended its long-standing materials and processing expertise to the en- tire digital process chain with a com- prehensive portfolio of CAD/CAM products for both dental laboratories and practices. The new range, under the brand Ivoclar Digital, is being presented for the first time at IDS 2017, the company announced dur- ing a press conference in Cologne in Germany today. Who’s who of the dental industry gather at DTI Media Lounge By DTI COLOGNE, Germany: The 2017 Inter- national Dental Show (IDS), which took place from 21 to 25 March, was a show of superlatives in many re- spects. One of the numerous high- lights on the exhibition floor this year was the Media Lounge, the booth of Dental Tribune Interna- tional (DTI) and its German publish- ing partner OEMUS MEDIA. It gave representatives of the global dental business a 230 m2 space in which to relax and network. With a unique design that changes every two years, the Media Lounge provides an oasis during the busy IDS week. Accessible via a personal- ised invitation card, which members of the dental industry receive ahead of the show, the Media Lounge offers delicious à la carte dishes, as well as coffee and other drinks, prepared by a high-end culinary crew. As an IDS tradition, DTI hosts an event every evening under a new theme. Throughout the dental in- dustry, these invitation-only nights are known as an exclusive opportu- nity to receive business updates on international markets and connect with leaders from the dental indus- try. On 21 March, Russian Night was or- ganised in collaboration with DTI’s media partner DENTALEXPO. The second evening was Brazilian Night and on the third CHANNEL 3’s key opinion leaders from 15 countries held their annual meeting. As part of the evening, the annual P-I Bråne- mark Award was granted for the sec- ond time. CHANNEL 3 Night was fol- lowed by an Iranian reception, which was organised in close collaboration with DTI’s local partner in Iran. On the evening of 25 March, dental com- pany Kulzer hosted an information session for dental students about dentXperts, Kulzer’s career club for dental students, young assistant dentists and dentists aiming to open their first dental practice. Every even- ing, traditional cuisine and beverag- es relevant to the respective theme were served. The Media Lounge featured a fully equipped editorial office, where editors, graphic designers and video specialists produced up-to-the- minute content during the show. The result was six daily issues of the today trade show newspaper, which published product news, interviews and other highlights of the previ- ous day. More than 30 hostesses dis- tributed 10,000 issues daily to the around 155,000 visitors to the show. In addition, the online editorial team informed e-mail subscribers about the latest at IDS through newsletters sent throughout the day. For the first time in the history of its participation at IDS, DTI hosted a lecture space. From 22 to 24 March, visitors had the opportunity to at- tend 30-minute presentations by dentists, product developers, dental experts and other representatives of the global dental industry. The inter- active lectures took place every hour and were broadcast live online. Go to Topics to read more news from IDS. Brazilian Night Russian Night Brazilian Night

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