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today IDS 25 March 2017

Align launches Made to Move campaign at IDS news (cid:24)(cid:3)Launch of the Made to Move campaign on Wednesday. I T D / y a D n a d n e r B © (cid:132) With a sizable audience gathered, Align Technology Chief Marketing, Portfolio and Business Development Offi cer Raphael S. Pascaud launched the company’s new advertising cam- paign for in Cologne on Invisalign at IDS and brand identity Wednesday night. Made to Move is Align’s fi rst integrated campaign that emphasises the strengths of its fl ag- ship product, and the focus on moving forward represents the company’s commitment to making clear aligners the preferred choice for tooth straight- ening. This is only the second time Align has exhibited at IDS, although its position as the clear aligner mar- ket leader has ensured a steady stream of visitors to the company’s booth. Made to Move marks a new di- rection for the company, which is AD EXCELLENCE IS IN THE SIMPLICITY seeking to train and educate dental professionals from all parts of the world to become Invisalign providers. “Moving forward is something every patient is looking to do, and this is best achieved through an Invisalign smile,” Pascaud said. “We believe a better smile has the power to create a better future and so we have created the technology to achieve this.” Pascaud proudly mentioned that over four million patients worldwide have already successfully undergone Invisalign treatment. He also dis- cussed the importance of innovative technology such as the iTero intra- oral scanner and the Outcome Simu- lator, which is able to visualise for pa- tients what their improved smile would look like within a matter of seconds. Although clear aligner therapy has conventionally been the domain of orthodontists, Align has broad- ened its target market of dental pro- fessionals so that a wider range of dentists can now offer Invisalign treatment. Invisalign Go is specifi - cally designed for general dental practitioners and guides users through all the stages of identifying, planning and treating aesthetic smile corrections between the fi rst premo- AD Discover the clinic of your dreams! lars. Since Invisalign Go’s debut in late 2015, Align has successfully trained thousands of general dentists across Europe on how to properly use the system and is looking to increase this number in the future. “Our com- mitment to dentists is to help provide quality treatments and facilitate their growth,” Pascaud said. (cid:26) Mit Tradition und Stil With tradition and style SHOFU lud zum traditionellen Company Dinner. SHOFU held Company Dinner on Thursday. I G A A D E M S U M E O l / r e h e O n a s u S © 0505SHADING TECHNOLOGY DOUBLE CONSISTENCY SURFACE GLOSS ERGONOMICS Discover the unique advantages of this product 6 direct veneers in upper front teeth: Body i2 & Azur Effect & Skin White designed by Dr. Didier DIETSCHI By Unter-Altstadt 28, Mercandor 6300 Zug / Switzerland www.edelweissdr.com Visit us @ 6 37th International Dental Show 2017 · 25. März 25 March Hall 4.2 Stand G040 Form enhancement of 6 anterior teeth: Body i1 & Skin Bleach (cid:132) Der Donnerstagabend zur IDS ist für Team, Freunde und Partner von SHOFU ein fi xer Termin im Kalender: Beim traditionellen SHOFU Company Dinner treffen sich zahlreiche natio- nale und internationale Gäste des Un- ternehmens zu einem gemeinsamen Abend mit gutem Essen, angeregten Gesprächen und kollegialem Aus- tausch. Im Hotel Hyatt Regency, direkt an der Rheinpromenade, richtete Noriyuki Negoro, Präsident SHOFU Inc. Japan, seine Grußworte an ein auf- merksames Publikum im vollbesetzten Festsaal. Er berichtete über die posi- tiven Geschäftsentwicklungen und dankte seinen daran besonders betei- ligten Mitarbeitern. Auch Martin Hes- selmann, Geschäftsführer der SHOFU Dental GmbH, hielt viel Lob für sein Team bereit. Im Anschluss an die Gruß- worte verlebten die Gäste einen stim- mungsvollen Abend mit einem ausge- zeichneten Dinner, entspannter Stim- mung und viel Gelegenheit für das Wiedersehen bestehender und Knüp- fen neuer Kontakte. (cid:26) (cid:132) Thursday evening at the IDS is a fi rm appointment in the calendar of the SHOFU team, their friends and partners: at the traditional SHOFU Company Dinner, the company’s nu- merous national and international guests gather for a shared evening of good food, animated conversation and informal exchanges with col- leagues. Noriyuki Negoro, President of SHOFU Inc. Japan, delivered his wel- coming address to an attentive audi- ence in the packed banqueting hall of the Hotel Hyatt Regency immediately adjacent to Rheinpromenade. He re- ported on the positive development of the business and thanked those em- ployees particularly involved. Martin Hesselmann, Managing Director of SHOFU Dental GmbH, was also full of praise for his team. Following the welcome speeches, guests spent an enjoyable evening over an excellent dinner in a relaxed atmosphere, with ample opportunity for catching up with existing contacts and establish- ing new ones. (cid:26)

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