2 News UK’s Biomin Technologies Partners With Group Pharmaceuticals to launch ELSENZ. A new Toothpaste In India. DT South Asia bring the product to the Indian market. A new toothpaste, the first product incorporate BioMinF as its active ingredient, is being launched in India. in India to Elsenz, which puts back the lost minerals from tooth enamel, helps prevent decay and treat sensitivity while you sleep, will be available in pharmacies throughout India. licencing The product is the result of an exclusive agreement between BioMin Technologies of London and Group Pharmaceuticals whereby Group Pharmaceuticals will manufacture Elsenz toothpaste at its facility near Bangalore and tooth toothpaste Elsenz, incorporates the new ingredient, BioMinF providing a new repair technology which will bring relief to the millions of adults and children in India who are prone to tooth decay and sensitivity, Dental decay is the most prevalent disease worldwide and the majority of adults will also experience tooth sensitivity at some stage during their lives. A Nielsen survey reveals the seriousness of the condition of tooth sensitivity in India with over 40 per cent of the respondents claiming to suffer from tooth sensitivity Additional research shows that 88 per cent dentists in India agree that incidences of cavities are higher than before. Around 42 per cent of children between two and 11 years having cavities in baby teeth while 21 per cent of those between six to 11 years have had cavities in permanent teeth. to timeframe Elsenz, containing BioMInF, is able to slowly release calcium, phosphate and fluoride ions over an form 8-12 hour rebuild, fluorapatite mineral strengthen tooth structure. The slow release of fluoride has been identified to be particularly beneaficial in prevention of tooth decay. and protect to BioMinF; According to Professor Robert Hill, Chair of Dental Physical Sciences at Queen Mary, University of London, who led the team which developed “Using remineralising toothpaste makes teeth far more resistant to attack from acidic soft drinks like fruit juices and sodas. It is also much more effective conventional toothpastes where active the ingredients, such as soluble fluoride, are washed away and become ineffective less than two hours after brushing,” than in “We are absolutely delighted to partnered with Group have Pharmaceuticals India,” said BioMin Technologies CEO Richard Whatley. “Our aim is for the BioMin brand to become synonymous for the treatment of tooth sensitivity in the eyes of both the dental profession and the general public across the world. This agreement with Group Pharmaceuticals introduces BioMin technology to the Indian market.” Vol. 02, No. 02 IMPRINT PUBLISHER: Torsten OEMUS GROUP EDITOR/MANAGING EDITOR DT AP & UK: Daniel ZIMMERMANN newsroom@dental-tribune.com CLINICAL EDITOR: Magda WOJTKIEWICZ ONLINE EDITOR: Claudia DUSCHEK ASSISTANT EDITORS: Anne FAULMANN, Kristin HÜBNER COPY EDITORS: Sabrina RAAFF, Hans MOTSCHMANN PRESIDENT/CEO: Torsten OEMUS CFO/COO: Dan WUNDERLICH MEDIA SALES MANAGERS: Matthias DIESSNER Peter WITTECZEK Maria KAISER Melissa BROWN Weridiana MAGESWKI Hélène CARPENTIER Antje KAHNT MARKETING & SALES SERVICES: Nicole ANDRAE ACCOUNTING: Karen HAMATSCHEK BUSINESS DEVELOPMENT: Claudia SALWICZEK EXECUTIVE PRODUCER: Gernot MEYER AD PRODUCTION: Marius MEZGER INTERNATIONAL EDITORIAL BOARD: Dr Nasser Barghi, Ceramics, USA Dr Karl Behr, Endodontics, Germanyw Dr George Freedman, Esthetics, Canada Dr Howard Glazer, Cariology, USA Prof. Dr I. Krejci, Conservative Dentistry, Switzerland Dr Edward Lynch, Restorative, Ireland Dr Ziv Mazor, Implantology, Israel Prof. Dr Georg Meyer, Restorative, Germany Prof. Dr Rudolph Slavicek, Function, Austria Dr Marius Steigmann, Implantology, Germany Published by DT South Asia Ltd. DENTAL TRIBUNE INTERNATIONAL Holbeinstr. 29, 04229, Leipzig, Germany Tel.: +49 341 48474-302 Fax: +49 341 48474-173 info@dental-tribune.com www.dental-tribune.com Regional Offices: DT SOUTH ASIA LTD. 806, Thomson Road, #16-12 Thomson 800 298189 Singapore Chief Editor: Meera Varma Senior Associate Editor: Dr. Anand Krishna G.N. Associate Editor: Dr. Shambhvi Malik Executive Editor: Dr. Niranjan P. www.dental-tribune.in info@dental-tribune.com DENTAL TRIBUNE AMERICA, LLC 116 West 23rd Street, Suite 500, New York, NY 10001, USA Tel.: +1 212 244 7181 Fax: +1 212 224 7185 © 2016, Dental Tribune International GmbH DENTAL TRIBUNE The World’s Dental Newspaper · United Kingdom Edition All rights reserved. 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