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Dental Tribune Middle East & Africa Edition | 1/2017 HYGIENE TRIBUNE C2 HYGIENE TRIBUNE C2 Arrangements for IDS 2017 are well underway many inquiries from potential new exhibitorsfromabroad. In 2015, 2,199 exhibitors from 59 countries and around 139,000 trade visitors from 152 countries attended theshow.“Accordingtoarepresenta- tive survey, about 90 per cent of the exhibitors from IDS 2015 are plan- ning to participate at IDS 2017,”said Dr Martin Rickert, Chairman of the Association of German Dental Man- ufacturers, which co-organises the event. Koelnmesse announced further results of the independent exhibi- tor and visitor survey in 2015, ac- cording to which 99 per cent of the participating German suppliers had reached their key customers in their domestic market and 82 per cent their key accounts from abroad. Of the foreign exhibitors, 98 per cent had made contact with their inter- national customers and 95 per cent with their German key accounts. About 95 per cent of the exhibitors establishednewcontactswithpoten- tial German buyers during the show, while 79 per cent of the German and 98 per cent of the foreign suppliers acquirednewinternationalcontacts. Moreover, more than three-quarters of visitors interviewed indicated their intention to visit the 2017 IDS. About 80 per cent of German and foreign attendees rated the exhibi- tion as either very good or good, mainly owing to the comprehensive product range and numerous new products showcased. Overall, 95 per cent of the visitors surveyed would recommend visiting IDS to business partners. As in previous years, Dental Tribune International(DTI)willbekeepingits readers around the globe up to date by providing the latest news from the show. In addition to a daily issue of its IDS today newspaper, which will be published in collaboration with DTI’s German affiliate OEMUS MEDIA, regular e-newsletters will be sent out during the five-day show to ensure comprehensive coverage. Exhibitors interested in print and online advertising for IDS 2017 may consult the DTI Media Kit or contact theDTIsalesteamdirectlyforspecial offers. A review of last year’s IDS can be foundhere. (Photograph:DTI) Madrid, Spain 29 August - 1 September 2017 Bringing the World together to improve oral health www.world-dental-congress.org THE BIGGEST INTERNATIONAL DENTAL CONGRESS Abstract submission deadline: 3 April 2017 Early-bird registration deadline: 31 May 2017 2017_WDC-ad-A4.indd 1 28/09/16 18:22 ByDTI COLOGNE, Germany: From 21 to 25 March 2017, the 37th International Dental Show (IDS) will be held in Cologne. After a record result last year, preparations for the world’s largest and most important trade fair for the dental industry are already in full swing again. The organisers have announced that the application deadline for ex- hibitors has been moved forward to 31 March 2016,ashallplanningwillbegininApril. Over 2,200 companies are expected for next year’s IDS, with strong international representa- tion. Organiser Koelnmesse has already received 2017_WDC-ad-A4.indd 128/09/1618:22