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ePaper created 2016-12-09, 09:52:55 | version 1.38.0
BRAND MOST USED BY DENTISTS BRAND RECOMMENDED BY DENTISTS 1 # BRAND RECOMMENDED BY DENTISTS www.colgateprofessional.com YOUR PARTNER IN ORAL HEALTH www.colgateprofessional.com HYPERSENSITIVITY DUE TO TOOTH EROSION CAN BE GONE WITHIN SECONDS* WITH COLGATE® SENSITIVE PRO-RELIEF™ TOOTHPASTE The risks that carbonated soft drinks, alcoholic mixers and wine pose to your patients’ teeth are well-known – increased consumption of acidic food and drinks can lead to tooth erosion and hypersensitivity. However, even your patients following a healthy life- style may be at risk due to the acidic nature of fruit juices and sports drinks.1 Hypersensitivity results when the tiny dentine channels directly linking to nerves in the tooth become exposed and is associ- ated with pain and discomfort triggered by heat, cold or touch. Addressing hypersensitivity is crucial for providing relief to your patients. COLGATE® SENSITIVE PRO-RELIEF™ TOOTH- PASTE TARGETS HYPERSENSITIVITY FOR FAST PAIN RELIEF*2 The Pro-Argin™ Technology of Colgate® Sensitive Pro-Relief™ toothpaste physi- cally seals dentine tubules with a plug that contains arginine, calcium carbon- ate and phosphate. The plug effectively reduces dentine fluid flow reducing sen- sitivity and relieving pain in seconds.*2,3 COLGATE® SENSITIVE PRO-RELIEF™ IS CLINICALLY PROVEN TO RELIEVE PAIN IN SECONDS*2 In a double-blind, parallel group study, 120 patients directly applied either Colgate® Sensitive Pro-Relief™ toothpaste, a regular desensitising toothpaste† or a regular toothpaste‡ to sensitive teeth. Change in hyper- sensitivity was assessed using air blast sensitivity scores, where a lower score indicates better pain relief. Not only did Colgate® Sensitive Pro-Relief™ provide instant relief of dentine hypersensitivity, both immedi- ately after direct application and after 3 days of use, but it also provided superiorpain reliefwhen compared with the other toothpastes. Recommend Colgate® Sensitive Pro-Relief™ to your patients suffering from hypersensitivity due to acidic tootherosion–clinicallyproventotreathypersensitivity and relieve pain fast.*2 * When toothpaste is directly applied to each sensitive tooth for 60 seconds. † Containing 5% potassium nitrate and 1450 ppm fluoride as sodium fluoride. ‡ Containing 1450 ppm fluoride as MFP. References: 1. Cummins D. J Clin Dent 2009; 20 (Spec Iss): 1–9 2. Ayad F et al. J Clin Dent 2009; 20 (Spec Iss): 115–122 3. Petrou I et al. J Clin Dent 2009; 20 (Spec Iss): 23–31 0 0.5 1 1.5 2 2.5 3 * p < 0.05 compared to baseline • p < 0.05 compared to control Air blast sensitivity score Ayad et al. 2009b, Mississauga, Canada * * * * *• *• Baseline Immediately 3 days INSTANT AIR BLAST SENSITIVITY RELIEF IN VIVO Sensitivity relief Control with KNO3 and NaF Control 2 with MFP Colgate® Sensitive Pro-Relief™ toothpaste