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exhibitors 30 Greater New York Dental Meeting — Nov. 28, 2016 By Curaden Staff n Swiss-based Curaden is the only companythat,inadditiontomanufac- turing premium oral-care products, empowers patients to manage their oral health themselves by providing them with the necessary knowledge and skills. The corporate philosophy com- bines the company’s innovative CURAPROX products, the knowledge gained through its iTOP (individu- ally trained oral prophylaxis) dental educationalandmotivationalsystem, and the practical Prevention One concept for dental practices. Gingival inflammation burdens the immune system and is an important factor of several chronic diseases, such as diabetes and heart disease. Curaden’s goal is to reduce the prevalence of gingivitis, periodonti- tis and tooth loss. In order to support this approach to dental prevention, the company has developed a high- quality range of oral hygiene prod- ucts. These include toothbrushes that are gentle yet effective, interdental brushes, single-tufted brushes, den- tal floss and enzymatic toothpastes that are free of sodium lauryl sulfate and help to inhibit the production of dental plaque. The CURAPROX brand was recently launched in the United Statesandisfastbecomingverypopu- lar. CURAPROX sales are increasing rapidly owing to a focus on quality, functionality and design. For exam- ple, the new whitening toothpaste Black Is White is unique. It provides safe and effective whit- ening with activated carbon and uses hydroxyapatite to re-mineralize the tooth enamel. Curaden also has a wide range of biofunctional products for use with babies, children and the elderly, who all have special needs. Dale Johnson, vice president of the dental division at Curaden USA said: “We have received great feedback fromdentists,hygienistsandpharma- cists,whorecommendourproductsto consumers. At Curaden, we think further.Wehavethevisionthatbetter health for all people will be achieved through proper oral hygiene.” Effective oral hygiene tools To be effective, a toothbrush head should be small and at a slight angle to reach critical areas, according to the company. The bristles should be fine so that they are gentle and clean teeth properly and along the gingival margin. The handle must make it easy to position the toothbrush cor- rectly at about a 45-degree angle, half on the gingiva and half on the teeth. The gingival margin is just as critical as the teeth because bacteria often accumulate there. Most toothbrushes have around 1,200 bristles, which are thick and made of nylon. With 5,460 ultrafine bristles, the CURAPROX CS 5460 is unmatched in softness and effective- ness. The CUREN® filaments that form the fine bristles are individually stiffer than nylon. Additionally, they remain as stable when wet as when they are dry, and the sheer density of the bristles enables tremendous brushing efficiency. With its sleek, stylish body and wide assortment of colors to choose from, the CS 5460 toothbrush is unmatched in both aesthetics and function. This brush is especially well suited for patients with gingival recession and bleed- ing, sensitive gingiva caused by peri- odontitis. Just brushing one’s teeth results in cleaning about 70 percent of the surface of the teeth. Though it is a decent start, it is, by itself, insuffi- cient for maximizing oral health. The interdental spaces remain largely untouched and prone to the develop- ment of caries, gingivitis and peri- odontitis. Research has confirmed that the interdental brush currently represents the primary and most effective method available for inter- proximal cleaning. The CURAPROX CPS prime is the finest, most durable interdental brush available and will clean the entire interdental space effectively and without risk of injury, the com- pany asserts. Whereasaproductlikedentalfloss maymisssmallnichesbetweenteeth, the umbrella effect of the CPS prime means that the brush’s fine bristles expand to fill the entire gap between each tooth. The patented and exclu- sive CURAL® surgical wire used for the interdental brush is ultrathin and extremely strong, and its nickel-free composition makes it suitable for patients who suffer from metal aller- gies.TheCPSprimeisanintegralpart of any successful oral health-care routine, according to Curaden. Black Is White In spring 2015, the world of whiten- ing toothpastes underwent a seismic shift with the introduction of Black Is White toothpaste from CURAPROX. By utilizing the power of activated charcoal for tooth whitening, the toothpaste removes discoloration without abrasion or bleaching. This revolutionary method has proved to be extraordinarily successful, as more than 1 million tubes of Black Is White toothpaste have been pro- duced. Curaden USA is proud to introduce Black Is White, which does not con- tain sodium lauryl sulfate, an aggres- sive foaming agent found in many toothpastes, nor any plastic particles. Instead, the toothpaste uses an enzy- matic system that has been proven to be beneficial, the company asserts. These enzymes naturally occur in the saliva, providing strong pro- tection against bacteria, fungi and even the development of dental car- ies. Among the toothpaste’s active ingredients are sodium fluoride and hydroxyapatite. The latter works by remineralizing the enamel and can prevent early lesions from progress- ing to active caries. In both form and function, Black Is White toothpaste stands out as an unparalleled dental experience, one that CURAPROX is proud to offer. How to achieve proper oral hygiene 5 (Photos/Provided by Curaden) A CURAPROX toothbrush with Black Is White toothpaste. Here in New York Visitors to the Greater New York Den- tal Meeting can learn more at the Curaden USA booth, No. 3216. Curaden aims to help patients reduce gingivitis and tooth loss with a host of innovative products