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today Greater New York Dental Meeting Nov. 28, 2016

ment, about the appeal of the Ameri- can market for Renfert. What is the reputation of the German dental industry in the U.S. market? Positive, I would say. Firstly, the claim “Made in Germany” has a lot of clout, and many German companies have been around for quite a while. Renfert, for example, just celebrated its 90th anniversary, which demon- stratesacertainunderstandingofour customer base. To be fair, most German dental products are not on the low end of the price scale and cannot be compared to some domestic manufacturers that prioritize price. However, customers are definitely willing to pay that little bit extra because of the benefits and advan- tages our products offer. Value for money is an argument that resonates throughout the world, not just in the United States. That is probably the foremost reason that Renfert introduced its new slogan — “Making work easy” — this year. Throughintelligentsolutions,theper- formance, quality and durability of our products, and reliable service, we can help our customers’ work better and more efficiently. How has the relationship between the German and American dental industries developed? I conducted some research in this regard a few years ago and came to the conclusion that, through the drastic increase in the use of digital and social media, the ability and the desire to share information, views and opinions have grown immensely. Today, we can find out what dental technicians and dentists are doing in any part of the world. Such informa- tion allows companies like Renfert to respond more quickly to the needs of the different markets, and this ulti- mately results in a win-win situation for both the user and the industry. How does Renfert regard the U.S. market? The United States is very important to Renfert; it’s one of our top five mar- kets. It is so important that we have developed new products just for the American market, like the Basic eco sandblaster. This unit incorporates the same sandblasting technology as our other, larger units, is perfect for the smaller dental laboratory or practice and comes at an extremely competitive price. What is Renfert looking forward to exhibiting at GNYDM? We are extremely excited to be show- casing our class-leading equipment, instruments and materials to an appreciative audience of dental pro- fessionals at GNYDM. We are particularly proud to be presenting our new SILENT compact and SILENT compactCAM  dust col- lectors. Attendees will also be able to view the new Basic eco compact micro- sandblaster with powerful blasting technology, offered at an attractive price–performance ratio. At the Ren- fert booth, we will be giving live dem- onstrations of the Easyclean ultra- sonic and SYMPRO denture cleaning units. exhibitors 18 Greater New York Dental Meeting — Nov. 28, 2016 Ad GERMAN EXHIBITING COMPANIES RENFERT 7 from page 16 Here in New York To learn more about Renfert products, visit the German Pavilion, Hall 3E, booth No. 1417. 5 (Photo/Provided by Renfert)

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