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INDUSTRY Implant Tribune U.S. Edition | December 2016 D10 AD Straumann: More than creating smiles, restoring confidence By Straumann Staff C onfidence relates to all our ac- tivities; it is built on trust, integ- rity, respect, communication, transparency, collaboration and delivering what we promise. We want to be the partner of choice for tooth-re- placement solutions. For our customers, it means peace of mind because our solutions are predict- able and durable. For our employees, confidence means secure rewarding jobs. For our shareholders, it means sustain- able returns from a highly ethical busi- ness. For the communities in which we operate, confidence means that we care for the world around us as a responsible corporate citizen. For all our stakehold- ers, it means that Straumann is a reliable partner. In 2015, Forbes Magazine ranked Strau- mann among the top 50 most trustwor- thy companies in Western Europe, which shows that we embrace our vision. We want to be the first place that peo- ple come to do business, to find genuine solutions, to turn ideas into reality, to learn, master, succeed and improve lives. This is what being the partner of choice means for us. Making vision a reality Thewaytoasustainablefutureismapped out in our three Straumann Strategic Pri- orities, which form the backbone of our strategy and are constantly monitored and adapted. Making it happen is a mat- ter of culture and behavior. Thus vision, strategy and behavior are the figurative building in which we operate and call our company home. Simply doing more The Straumann tradition of “simply doing more” is an integral part of our brand; it is at the heart of these behaviors and is the overriding principle for every- thing we do. Focus on implants In 1954, Reinhard Straumann founded the Dr. Ing. R. Straumann Research In- stitute AG. Until 1970, the company spe- cialized in materials testing and alloys for timing instruments. Four years later, Straumann presented its first dental im- plants, including the world’s first one- stage implant. By 1990, Straumann was a leading manufacturer of osteosynthesis implants. A management buyout of the osteosynthesis division in 1990 – lead- ing to the creation of a separate company now known as Synthes — marked the beginning of Straumann as it is known today. Straumann today In 1998, Straumann Holding AG became publicly traded on the Swiss Exchange. The year 2000 saw the opening of the production site in Villeret and the Tech- nology Center in Waldenburg. In 2004, Straumann moved to its new global headquarters in Basel. Since 2003, Strau- mann has expanded its portfolio to in- clude products for oral tissue regenera- tion, CAD/CAM (computer-aided design and manufacturing), guided surgery and intra-oral scanning. Our brand is our most valuable asset The Straumann brand is a recognized val- ue in the markets of implant, restorative and regenerative dentistry. In an increas- ingly crowded global marketplace, our brand is an essential tool. For more than half a century, the Straumann brand has evolved into what it is today; built on the company’s reputation for reliability, in- novation, clinical excellence and service. We strengthen, promote and defend our brand passionately. Today. Tomorrow. Together. Straumann is working on multiple initia- tives that will help shape the future of dentistry. Dedication to research has al- lowed Straumann to deliver meaningful innovations that help clinicians improve the quality of care and life for patients. Straumann values the long-standing trust of customers, working with cli- nicians to help grow their practices through a variety of channels. With a full pipeline of innovative technologies, products, services and so- lutions to address the changing trends in dentistry, clinicians should want to choose Straumann as their commercial partner of choice. At Straumann, the fu- ture is today. IT-1216.indd 10 11/15/16 8:42 AM IT-1216.indd 1011/15/168:42 AM