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Dental Tribune Middle East & Africa Edition | 5/2016 news 40 DTI publishers discuss future strategies at annual meeting ByDTI BERLIN, Germany: The Dental Trib- une International (DTI) publish- ing group, which consists of about 30 publishers around the world, customarily meets once a year to present its latest products and in- troduce new partners. This year, the 12th Annual Publishers’ Meeting was held from 4 to 6 September at the picturesque Greater Wannsee lake in the German capital of Berlin. Over 50 people from about 20 countries, including partners from Asia, Aus- tralia, Europe, the Middle East and theUS,attended. Newpublications Over the past 13 years, the DTI pub- lishing network has grown sig- nificantly. Today, DTI reaches over 650,000 dental professionals in 25 different languages in about 90 countries around the globe. The DTI group is continuously seeking new partners to expand its portfolio into new markets. At the meeting in Berlin, the group welcomed two new partners, from Israel and Iran, who will be publishing their respec- tive localised versions of the Dental Tribune newspaper and providing updates on their particular market on local websites on www.dental- tribune.com. Furthermore, the publishers were introduced to one of DTI’s newest publications, the Journal of Oral Science and Rehabilitation, which was launched in 2015. It originated from the efforts of a large group of researchers involved in the advance- ment of implant dentistry. The aim of the journal is to promote rapid communication of scientific infor- mation.ReleasedquarterlyinMarch, June,SeptemberandDecembereach year, it publishes original and high- quality research and clinical papers in the fields of periodontology, im- plant dentistry, prosthodontics and maxillofacialsurgery. Newservices The publishers had the opportunity to learn more about the DTI Com- munication Services offering. As the importance of content marketing is growing rapidly in all industries, including dentistry, DTI established this new division last year. The de- partment aims to assist smaller and mid-sized companies, in particular, in communicating more effectively with their audiences through tailor- madetargetededitorialsupport,vid- eo production, event organisation andpublishing. IDS2017 Amajortopiccoveredatthemeeting was the International Dental Show (IDS), the most important trade fair in the dental industry. In collabora- tion with its German licensee OE- MUS MEDIA, DTI will be publishing a new issue of its well-established today newspaper on each of the six days, providing comprehensive cov- erage of the previous day’s events. For the first time, the two publishers will be setting up a lecture forum at their booth—known as the Media Lounge, a restaurant and meeting area at which leaders in dentistry conventionally gather during IDS. At the forum, which will seat up to 200 participants, DTI will be holding Dental Tribune Study Club lectures and press conferences through DTI CommunicationServices. Newonlineactivities Moreover, the publishers were in- formed about DDS WORLD, a web- site that was recently launched by DTI and promises to become the most comprehensive resource in dentistry. It is a full-service digital marketplace for products, news, e- learning and practice management, and targeted at vendors, dentists, dentaltechniciansandpatientsalike. Owing to its comprehensive ap- proach, DDS WORLD has the poten- tial to become the most important platform in dentistry and will thus help DTI secure its position in the market, as the importance of online marketplaces is growing in all indus- tries. DTI further announced the relaunch of its website, www.dental-tribune. com, which is scheduled to go live with a completely new design and layoutinspringnextyear. Newverticals For the meeting in Berlin, DTI also invited a number of representatives of Curaden, the Surgical Tribune and the Berufsverband für Orthopädie und Unfallchirurgie (German asso- ciation for orthopaedic and trauma surgery),ArchitecturalTribune,Luna media Group, One Art Nation and MediCloud to present their projects tothepublishers. The 13th Annual Publishers’ Meeting will take place from 18 to 20 March 2017 at the Hilton hotel in Cologne, priortoIDS. Photograph:DentalTribuneInternational Photograph:DentalTribuneInternational Photograph:DentalTribuneInternational