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18 Implant Tribune United Kingdom Edition | 6/2016 IMPLANT NEWS www.dental-tribune.com The Dental Tribune International Magazines Shipping Address Name Address Zip Code, City Country E-mail Date, Signature PayPal Credit Card Credit Card Number Expiration Date Security Code CAD/CAM Clinical Masters* cosmetic dentistry** implants laser ortho** roots Journal of Oral Science & Rehabilitation*** Fax: +49 341 48474 173 E-mail: subscriptions@dental-tribune.com EUR 44 per year (4 issues per year; incl. shipping and VAT for customers in Germany) and EUR 46 per year (4 issues per year; incl. shipping for customers outside Germany). * EUR 12 per year (1 issue per year; incl. shipping and VAT for customers in Germany) and EUR 14 per year (1 issue per year; incl. shipping for customers outside Germany). ** EUR 22 per year (2 issues per year; incl. shipping and VAT for customers in Germany) and EUR 23 per year (2 issues per year; incl. shipping for customers outside Germany). *** EUR 200 per year (4 issues per year; incl. shipping and VAT). Your subscription will be renewed automatically every year until a written cancellation is sent to Dental Tribune International GmbH, Holbeinstr. 29, 04229 Leipzig, Germany, six weeks prior to the renewal date. I would like to subscribe to SUBSCRIBE NOW! AD company solution in our busy practice has been incredibly use- ful in boosting our business,” said Lane. The figures speak for them- selves. Since 2011, Queensway Dental Clinic has experienced an increase in its implant turnover of 220 per cent with up to 50 per cent of all of its private activity origi- nating from its provision of im- plants. There has also been a con- current growth of 125 per cent in its laboratory business and this can be directly linked to its im- plant success. However, having the knowl- edge and the products is just one part of achieving success. Putting everything into practice represents the greatest struggle for a large and busy centre like Queensway Dental Clinic. For this reason, the team strives to follow five essential tenets to ensure success. Firstly, it is important to pro- vide one point of contact. Lane ex- plained that having so many disci- plines together under one roof has created a service in which patients can feel confident. Rather than being passed around between dif- ferent teams, patients at Queens- way can conveniently be treated by one dedicated and well-trained team. Furthermore, Queensway in- vests in progressive treatment protocols. The team works hard to ensure patients’ teeth can be restored in the shortest predicta- ble time. This includes adopting new technologies and techniques, as well as learning to communi- cate effectively with all necessary services to ensure the optimum result can be achieved in the shortest, safest and most non- traumatic manner. While Lane emphasised the importance of communication within the Queensway team, he also stressed how important it is to communicate effectively with patients. By conducting applica- ble and in-depth research of the patient demographic in the area, the Queensway team can target its treatments to those who need them most. This information can then be transferred to tried- and-tested marketing campaigns, such as those used on the practice website, through Google or via social media. Queensway also utilises local advertising, which can often be the most successful method of reaching patients in the area. Lane explained how crucial it is to invest in a good website: “As one of the main points of con- tact for most patients, a website has to be responsive; it has to be image led and easy to navigate. Our website is both smartphone and tablet friendly, in recognition of the massive usage of these two devices. All of the images on our website are of our own pa- tients as well—no stock images are used.” Another key factor of Queens- way’s success is its ability to ac- cept high-end treatments at any time. This means that whenever an enquiry is made about any treatment, it can be answered succinctly and accurately by a member of the team who under- stands precisely what is needed. Queensway Dental Clinic has a highly trained treatment adviser who can answer these queries, and the clinic offers a free 30-minute consultation with an implant dentist. Lastly,QueenswayDentalClinic recognises the importance of de- livering patient satisfaction and encouraging patients to recruit others. According to Lane, “At Queensway, approximately 80 per cent of all new patient enquiries are made through word of mouth or recommendations.” Everything the Queensway team does is geared towards en- suring that patients receive a ser- vice they cannot help but recom- mend. By carrying out monthly patient surveys, running patient forums and open evenings, taking testimonials and Google reviews, and building up a strong referral network, the Queensway team can collect, review and build upon patient feedback to ensure that its service always reaches a high standard. In conclusion, by investing in exceptional training, by commu- nicating effectively, by working with high-quality and supportive companies, and by maintaining high levels of service, Queensway Dental Clinic has achieved a great deal over the last 20-plus years. The dedication and hard work shown by its team are a testament to its past and continued success and serve as a shining example of what an implant business can achieve today and tomorrow. Fax: +4934148474173