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today EOS 2016 Stockholm

business 92nd EOS Congress12 G&H Orthodontics is celebrating its 41st anniversary this year. On this occasion, the US full line or- thodontic manufacturer has an- nounced news that mark the big- gest expansion in the company’s history. “Owing to increasing de- mand from G&H Orthodontics cus- tomers, we expanded our elasto- meric manufacturing capacity by 60 per cent, along with increasing production capabilities for brackets and wires,” said Brandon Bernac- chi, G&H Orthodontics Vice Presi- dent of Operations. “The addition of our Warehouse Management Sys- tem (WMS) fully integrated with our ERP has been a real game changer. The system provides us with better order traceability, im- proved quality service levels, and faster, more complete shipping to our customers.” “This, so far, has led to a 200 % improvement in orders shipped same or next day,” he added. To better understand customer needs, G&H did extensive research. “We realised that to continue to deliver exceptional service in over 90 countries, we needed to restruc- ture our website, and to add cus- tomer service staff. The changes will make doing business with us easier,” said Emily Frische, G&H Orthodontics Director of Market- ing. G&H’s new website, which can be found at, was built with customer conveni- ence in mind. The information available now include patient cases, videos, and a quick re-order feature. “Our goal is to be the brand of choice in the ortho community,” Frische emphasised. At the beginning of 2016, Jim Aycock also joined the G&H Orthodontics family as the Vice President of Sales. Further added were Riccardo Pini in New Zealand covering the Asia Pacific region, Elizabeth Young in Hong Kong cov- ering Asia, and Dennis Steward covering Dental Service Organisa- tions in the US. Three new Cus- tomer Specialists joined the team, Viola Newman, Rudy Olivo and Tana Marshall, to serve interna- tional distributors and key ac- counts. A privately held company head- quartered in Franklin in Indiana, G&H Orthodontics stands out in the industry as a full line manufacturer of clinical orthodontic products and solutions including brackets, bands, tubes, wires, springs, elasto- meric and other orthodontic sup- plies. With extremely high cus- tomer satisfaction for manufac- tured products, it has been serving customers for over 40 years in over 90 countries. “We are helping orthodontists improve their profitability with direct from the manufacturer pric- ing, the convenience of one stop shopping, and quick delivery,” G&H Orthodontics President and CEO Kevin McNulty shared. “This ex- pansion demonstrates our dedica- tion to deliver a great experience to our customers. It's an exciting time for us.” G&H Orthodontics, USA Booth A01:10 SERVING THE ORTHODONTIC COMMUNITY FOR 41 YEARS AD

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