Dental Tribune U.S. Edition No.5, 2016

Ad PRINT DIGITAL EDUCATION EVENTS The DTI publishing group is composed of the world’s leading dental trade publishers that reach more than 650,000 dentists in more than 90 countries. NuSmile celebrates 25 years with 20 percent discount By NuSmile Ltd. Staff NuSmile Ltd. is celebrating its 25th an- niversary by offering a “25th Anniversary 20 Percent Discount” to the customers who have made its quarter-century of pediatric restorative dentistry leadership possible. Any U.S. dental practice placing an order with the company at the upcom- ing American Academy of Pediatric Den- tistry (AAPD) 2016 Annual Session in San Antonio, Texas, will receive the discount. “We’re the only company in the world that can say our crowns have been se- lected for use in more than 4 million es- thetic pediatric-crown restorations,” said NuSmile founder and CEO Diane Johnson Krueger. “We take great pride in being able to say that, but we wouldn’t be able to if it weren’t for many thousands of tal- ented, caring and loyal customers.” KruegercreditsNuSmile’scustomersfor more than choosing NuSmile products — she credits them for being the inspiration behind the unprecedented quality and innovation of those products, according Dental practices can take advantage of NuSmile’s 20 percent discount by placing an order at the company’s booth (No. 201) at the AAPD 2016 Annual Session, May 27-29, in San Antonio, Texas. Also, you can stop by the booth at 4 p.m., Saturday, May 28, for an event commemo- rating the 25th anniversary. Photo/Provided by NuSmile to the company. “All of our products were developed and refined based not only on our in-depth understanding of dental ma- terials science, but on the insights we’ve received from the dentists who use our products every day,” she said. For example, when exploring entry into the market for pediatric zirconia crowns, Krueger and other NuSmile team mem- bers conducted an exhaustive investiga- tion of published and internal research while also asking pediatric dentists what they most wanted in a zirconia crown. Many dentists said they were concerned about the fact that saliva and blood con- tamination occur 100 percent of the time when the zirconia crown is placed on the tooth during the trial fit stage. These in- formed dentists realized that the phos- phates in saliva strongly adhere to zirco- nia, significantly impairing cement bond strength and risking cementation failure. NuSmile’s unique solution: The NuSmile ZR zirconia pediatric crown system, fea- turing reusable pink Try-In crowns that are identical in size and shape to the ac- tual zirconia crowns. Try-In crowns elimi- nate the need to place the zirconia crowns in the mouth prior to cementation. “The first time our NuSmile ZR crown enters the patient’s mouth is also the last time, which makes blood and saliva con- tamination impossible,” Krueger said. “Prior to our introduction of this system, AAPD BOOTH NO. 201 Pediatric restorative dentistry company offers discount at AAPD 2016 meeting the clinician’s only option was to use the actual zirconia crown for trial fitting, which adds time-consuming cleaning steps or risks cementation failure. Listen- ing to our customers’ concerns was criti- cal to our ability to solve this dilemma with our unique Try-In crown system.” Dental Tribune U.S. Edition | May 2016 a18 INDUSTRY NEWS

Dental Tribune U.S. Edition No.5, 2016

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