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Hygiene Tribune Middle East & Africa Edition No.2, 2016

BRAND RECOMMENDED BY DENTISTS 1 # BRAND RECOMMENDED BY DENTISTS YOUR PARTNER IN ORAL HEALTH PATIENTS CAN RELIEVE HYPERSENSITIVITY FOLLOWING PERIODONTALTHERAPY WITH COLGATE® SENSITIVE PRO-RELIEF™ TOOTHPASTE Approximately half of patients experience hypersen- sitivity following periodontal therapy.1 The process of periodontal therapy, including scaling and root plan- ning, can expose the sensitive dentine layer, which may trigger pain and discomfort in your patients.1 Clearly, addressing dentine hypersensitivity is crucial for providing relief to your patients. COLGATE® SENSITIVE PRO-RELIEF™ TOOTHPASTE IS CLINICALLY PROVEN TO TARGET HYPERSENSITIVITY AND RELIEVE PAIN IN SECONDS*2 The Pro-Argin™ Technology of Colgate® Sensitive Pro-ReliefTM toothpastephysicallysealsdentinetubules with a plug that contains arginine, calcium carbonate and phosphate. The plug effectively decreases dentine fluid flow, reducing sensitivity and relieving pain in seconds.*2,3 EVIDENCE OF HOW COLGATE® SENSITIVE PRO-RELIEF™ WORKS IS AVAILABLE USING SCANNING ELECTRON MICROSCOPY*3 Scanning electron microscopy (SEM) allows for highly magnified viewing of the dentine surface. The images demonstrate how the open dentine tubules are plugged and sealed after application of Colgate® Sensitive Pro-Relief™ toothpaste. SEM image of untreated dentine surface with exposed channel openings SEM image of dentine surface with sealed dentine channels after application of Colgate® Sensitive Pro-Relief™ toothpaste Address the pain and discomfort of hypersensitivity resulting from periodontal therapy by recommending Colgate® Sensitive Pro-Relief™ to your patients – clini- cally proven to treat hypersensitivity and relieve pain fast.*2 * When toothpaste is directly applied to each sensitive tooth for 60 seconds. References: 1. von Troil B et al. J Clin Periodontol 2002; 29 (Suppl. 3): 173–177 2. Ayad F et al. J Clin Dent 2009; 20 (Spec Iss): 115–122 3. Petrou I et al. J Clin Dent 2009; 20 (Spec Iss): 23–31 For more information: Colgate Professional Oral Care CONTACT DETAILS PLACEHOLDER BEFORE APPLICATION OF COLGATE® SENSITIVE PRO-RELIEF™ AFTER APPLICATION OF COLGATE® SENSITIVE PRO-RELIEF™

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