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Dental Tribune Middle East & Africa Edition No.2, 2016

Presentation of the Innovation Award for Monobond Etch & Prime. From left to right: UweJerathe,PluradentAG,NorbertWild,IvoclarVivadentGermany,andDrMarionMar- schall,DZW. Fig.1:MonobondEtch&Primehas alreadywonovermanyusers Innovation award for Monobond Etch & Prime Self-etching glass-ceramic primer impresses thousands of users Contact Information IvoclarVivadent AG Bendererstrasse2 9494Schaan/Liechtenstein Tel.:+4232353535 Fax:+4232353360 Dental Tribune Middle East & Africa Edition | 2/2016 news 6 Light-curing nano-ceram composite • Perfect aesthetics • Highly biocompatible • Low polymerisation shrinkage • Universal for all cavity classes • Comfortable handling, easy modellation • Also available as a flowable version Dental Material GmbH 24537 Neumünster / Germany Tel. +49 43 21 / 5 41 73 Fax +49 43 21 / 5 19 08 eMail Internet ByIvoclarVivadent SCHAAN, LIECHTENSTEIN: Mono- bond Etch & Prime is the first self- etching glass-ceramic primer in the world. First presented at IDS 2015 in Cologne, it has since won over many users.Nowithasreceivedaninnova- tionaward. Ivoclar Vivadent is the first dental manufacturer to develop a material thatsuccessfullyetchesandsilanates glass-ceramic surfaces in one single step. It is for this reason that Mono- bond Etch & Prime is considered an innovation. The primer has enjoyed great popularity on the market since it was introduced because it elimi- nates the need for etching contact surfaces with unpopular hydrofluo- ricacid. Chosenbythe dentists'vote Several thousand dentists took part in a poll to vote on the most innova- tiveproductsoftheyeartobeaward- ed an innovation award launched by a German dental dealer and a dental newspaper. By a wide margin, the participants selected Monobond Etch & Prime for first place in the "Materials and Instruments" catego- ry. Just over 20 per cent of the votes cast in this category were given to the Ivoclar Vivadent product. In to- tal, twenty products that were first presented at IDS 2015 were put for- ward for selection in the different categories. Meetingcustomerneeds "We are delighted and proud to see that Monobond Etch & Prime has received several innovation awards so soon after having been launched," says Armin Ospelt, Head of Global Marketing at Ivoclar Vivadent AG (Liechtenstein). "The awards show us that we meet the requirements of our customers, as has already been demonstratedbythemarketsuccess oftheproduct." Monobond® is a registered trade- markofIvoclarVivadentAG. Tel. +494321 / 54173 Fax +494321 / 51908

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