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Dental Tribune Middle East & Africa Edition No.2, 2016

Photo:Pixabay/PublicDOmainPictures Dental Tribune Middle East & Africa Edition | 2/2016 14 oral health ¹ Technical tests performed by Pedex, Germany. ² Intertek, UK, 2010: tested against Colgate Max White & Pepsodent white system. 3 Stain stock mixture (ground instant coffee (Nescafé), instant tea (PG Tips) and Mucin type from porcine stomach. ¹ Source: Perceptor in-use test: 74 consumers, Finland, 2014 For more information www.jordan.no jordndub@emirates.net.ae +971 4 8871050 Effective stain removal After use testing: Target White scores hight on BOTH Softness & Effectiveness 1 Brush away daily stains and keep teeth naturally white W H I T E TECH™ BRI S T L E S 1 2 WHITE TECH™ BRISTLES POLISHING PAD Gentle Stain removal Mirror mirror on the wall who has the whitest teeth of all… ByJordan The American Dental Association asked consumers what would they most like to improve about their smile,andthereplywaswhiterteeth. This is in line with the research we have conducted, that shows a clear trend that more consumers are con- cernedwiththeirteeth’sappearance. The basic need for clean teeth has evolved into clean and white teeth. Supporting the macro health and beauty trends, consumers want to live better lives that also last long- er. Yellow teeth are associated with poor personal hygiene and are also consideredasignofaging. As we age our teeth naturally become yellower. The outer layer of our enamel gradually breaks down, exposing the under-layer, called dentin, which is naturally yellower than enamel. We can take care of our enamel by brushing with a soft toothbrush, not brushing too hard, and using a toothpaste that is also gentleandkindtoourenamel. Consumers are increasingly aware of stains that build up on their teeth by their diet. How much diet influences teeth stains, differs from market to market, but there is a general awareness around some of themainproductsthatcontributeto dailystainbuild-up. ThetrendinNorwayisthatmore and more patients are asking their dentists for help when it comes to whitening. Whitening treatments at the dentist are by far the best choice. Not only are they safer, they are also tailor-made to the patient’s mouth. Prior to treatment, a check-up will ensure there are no undetected cavi- ties.Ifthereare,theseshouldbefilled, prior to whitening applications. The treatments are, as a rule, more effec- tive and quicker. It is important that the patients are informed that these willnotworkoncrowns,fillings,caps orveneers.Toensureagoodandlast- ing result it is also important to help them find the most effective routine for maintaining their new white(r) smile. Help your patients keep daily surfacestains,sometimesreferredto asextrinsicstains,incheck. Most dentists already recom- mendasofttoothbrushandareposi- tive to gentler formulated whiten- ing toothpastes (most commercial whiteningtoothpastescontainsome level of silica to lift plaque and tar- tar during daily brushing sessions). There are also several toothbrushes that have specialized bristles that ef- fectivelyliftstains. The number one recommenda- tion from dentists is to encourage their patients to floss once a day. Flossing before brushing will re- move food particles and plaque be- tween the teeth (where 30% of cavi- ties start) and leave this space clean and receptive to fluoride treatment from the toothpaste. Using a straw could also be recommended if the patient has a high intake of caffein- ated drinks like coffee, tea, juices or carbonated drinks. Tobacco intake is alsooneoftheworstoffenderswhen it comes to staining teeth. Patients might experience some sensitivity post treatment, so it is also impor- tant to advise them on what to do shouldthishappentothem. Deeper stains, or intrinsic stains, are more difficult to remove. These can be caused by a past injury, use of certain medications and antibiot- ics and grey or dull teeth can also be hereditary. Teeth bleaching, using ei- ther a hydrogen or carbonite perox- ide will help break up these deeper stains into smaller, less colored piec- es that will make the teeth appear brighterandwhiter. Consumers try whitening prod- ucts because they want white(r) teeth². Many consumers are skepti- cal to the working power of whiten- ing products. However, they buy them anyway as they feel they have nothing to lose². A whitening tooth- paste gives them all the other ben- efits they need, for example, cavity protection and fresh breath, and on top of that they also get any whiten- ingadvantagesthattheymighthave missed out on if they choose a prod- uctwithoutwhiteningclaims.27%of all toothpastes launched globally are whitening toothpastes. In compari- sononly10%oftoothbrushlaunches are³. These numbers are expected to keep growing, in line with an escalat- ingtrendofconsumerswantingnice lookingwhiteteeth. References 1.www.ADA.org 2. Needscope, Norway and Sweden 2014 3.Mintelrapport,2014 4. Nordental dentists & Hygienists survey,2014 World Oral Health Day 2016: Healthy Mouth. Healthy Body. ByDTI GENEVA, Switzerland: Every World Oral Health Day (WOHD), which is celebrated annually on 20 March around the world, is held under a new and specific theme. This year’s WOHD will focus on raising aware- ness of the link between good oral health and overall well-being, with the slogan “It all starts here. Healthy mouth.Healthybody.” Oral disease affects 3.9 billion people worldwide,withbetween60percent and 90 per cent of children globally sufferingfromtoothdecay.Yet,poor oralhealthgoesfarbeyondtheinitial implications of dental disease and tooth decay; it has been associated with a number of health conditions, suchasheartdisease,pancreaticcan- cer, pneumonia and lung disease. In a recent study, 40 per cent of people with serious periodontal disease also reported suffering from an addition- alchroniccondition. Despite these links, people are una- ware of the long-lasting and wide- ranging effects of poor oral health. Therefore, WOHD 2016 will shed light on the importance of good oral healthinasimpleandengagingway, encouraging understanding that good oral health is fundamentally intertwinedwithoverallwell-being. The WOHD 2016 website, www.worl- doralhealthday.org, focuses on com- municating that prevention, early detection and treatment are key to ensuring the best outcomes and re- ducing oral disease and associated healthcomplications. A series of dynamic and engaging material, including a global video, new smartphone game, media strat- egy and social media content have been designed to inspire people across the world to participate in the WOHD campaign and improve their oralhealthregime. Dentalprofessionals,companiesand institutions that would like to be in- volved in this year’s WOHD activi- ties are invited to e-mail WOHD@ fdiworldental.orgforafullcampaign guide, which is available in English, French and Spanish and includes materials for download, such as poster visuals, social meme designs and information on the WOHD vid- eoandsmartphonegame. +97148871050

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