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Dental Tribune Middle East & Africa Edition No.2, 2016

An interview with Dr. Aisha Sultan - President Emirates Dental Society DemonstrationsduringWOHD2016inDubai MobileClinicinDubai Dental Tribune Middle East & Africa Edition | 2/2016 12 oral health Build healthy habits for life with Philips this World Oral Health Day “It all starts here. Healthy Mouth. Healthy Body”. World Oral Health Day 2016 celebrated across Dubai, UAE ByPhilips DUBAI, UAE: Royal Philips has unit- ed with FDI World Dental Federation to celebrate World Oral Health Day (WOHD), March 20th, 2016 and raise awarenessoftheimportanceofgood oral health and its impact on overall health and wellbeing. Together we willsupportthe2016campaign‘Itall starts here. Healthy mouth. Healthy body’. In a world where 90% of the popu- lation will suffer from a condition in the mouth, teeth or gums during their lifetime , WOHD is an opportu- nity to remind and engage with pa- tients that good oral health is at the heartofoverallwell-being. Philips understands the importance of instilling good oral hygiene rou- tines from an early age that con- tinue through life to help prevent long-term health issues. We know that good oral health goes beyond a healthysmileandhaswiderimplica- tions for overall health. Our ambi- tionistohelppatientsimprovetheir oral healthcare and WOHD is a great platformtocommunicatethis. “World Oral Health Day allows us to engage and encourage people to think about their oral health and understand the positive impact it has on their overall health and well- being,” said Egbert van Acht, CEO, Philips Health & Wellness. “Increas- ing education around the impor- tance of looking after oral health is one of our key goals and we are committed to bringing meaningful innovation to address global soci- etal needs. At Philips, we are actively promotingthelinkbetweenoraland overall health to help improve peo- ple’slives.” “Itallstartshere. Healthymouth. Healthybody” Through meaningful innovation, Philips launched a connected chil- dren’s toothbrush and app, designed to reinforce and help build healthy oral hygiene habits from the outset. With a comprehensive range of oral healthcare solutions, Philips con- tinues to support patients’ oral care needs throughout their lifetime to encourage good oral hygiene rou- tines to help prevent long term healthissues. An example of a Local WOHD acti- vation Philips Sonicare, in collabo- ration with the Emirates Dental As- sociation, is implementing include free dental screenings and checkups on Kite Beach on March 24. Brushing Stations, prize give aways and pro- fessional consultation on consum- er’s teeth will help strengthen the importance of Oral Health. They’ll also be school visits in Jordan and an engagingexhibitionboothsinmajor malls in Lebanon. Social activations can be found on the Philips Oral Health Care Facebook page, includ- ing ‘making the pledge’ to better oral health care for a change to win Son- icareprizes. Our efforts don’t stop there and this WOHD we’re making sure people of all ages are motivated to take care of their teeth and mouths. Provid- ing top tips and guidance on how to improve their daily regime, Philips ByDentalTribuneMEA/CAPPmea DUBAI,UAE: On 20th of March, the world celebrated World Oral Health Day across the globe with an aim to put the global spotlight on the im- portance of maintaining good oral health. The awareness campaign is an initiative of the FDI World Dental Federation. Dubai joined the celebrations spear- headed by the Emirates Dental Soci- ety, Emirates Medical Association in cooperation with Philips Sonicare, Baraha Hospital, Department of Tourism and Commerce Marketing andtheMinistryofHealth. The organizing partners celebrated the World Oral Health Day (WOHD) at various locations in Dubai, UAE. The event took place during the courseofanentireweekbetween20- 24th of March 2016. The awareness was based on the initiative of the FDI World Oral Health Day: 20th of March 2016. Dental Tribune Interna- tional is the official Media partner of theWOHDandwaspresentinDubai tocovertheactivationevent. DentalTribune MEA/CAPPmea: Dr. Ai- sha Sultan, what is the theme of the World Oral Health Day (WOHD) 2016 inDubai? Dr. Aisha Sultan: The theme of this year’s WOHD 2016 is “It all starts here. Healthy mouth. Healthy body” which is based on the concept of the World Dental Federation, FDI cel- ebrated across the world on 20th of March2016. What is the main focus for Dubai dur- ingthisspecialweek? Dubai is focusing on an overall healthy society. We are proud of our government for officially announc- ing 20th of March as ‘The Happiest Day’ in the United Arab Emirates every year which coincides with the FDI’s World Oral Health Day. Fur- thermore, His Highness Sheikh Mo- hammed Bin Rashid Al Maktoum, created a so called Ministry of State for Happiness, a first of its kind in the region and one of the few in the world which will have the responsi- bilitytomakethecitizensoftheUAE happy.TheMinisterofStateforHap- pinesshassetgoalsonhowtoimple- ment happiness in peoples’ lives in the country, for both local and non- local citizens. There are certain crite- ria consisting of 13 tasks that should be implemented to make everyone happy. During this week we are also pleased that the dentists will share this day together with World Oral HealthDay. One of the locations of the celebra- tions is the Department of Tourism and Commerce Marketing in Dubai. What exactlywillhappenthere? The concept of the celebrations is divided amongst the theme of the activation. The activities lined up for “Healthy mouth” are related to oral health awareness, education and motivation for every person that joins us here today. After the edu- cational part, the visitors will move on to the next station which is the practical part, in order to implement the oral hygiene. We will be explain- ing how to use the mouth wash and electronical brushes, the visitors will further have the opportunity to practice new brushing techniques explained by professional staff from Philip Sonicare who were also pre- sent. For the “Healthy body” part, there is a physical section where the physiotherapist specialists will educate visitors on a proper, healthy body position. Next, there is a clini- cal examination, just outside of the building in our mobile dental clinic where each visitor is examined and will receive a form with the recom- mendations on the follow up treat- ment(cleaning,filling,etc.) Another location of the activation will at the famous Jumeirah Kite Beach on Thursday24thofMarch.Whatwillex- actlyhappenthere? On Thursday we will relocate to cel- ebrate the World Oral Health Day at Jumeirah Kite Beach. We expect to have a large audience, especially families with children. The children will have the same type of exami- nation and education as the previ- ous location. In addition, free dental screenings, checkups, brushing sta- tions, giveaways and professional consultations on visitor’s teeth will be performed in order to strengthen theimportanceofOralHealth. Thank you Dr. Aisha, we wish you andteamgoodluckintheawareness campaign. As the official media partner of WOHD 2016, Dental Tribune Interna- tional provided comprehensive cov- erage of the FDI’s message. Among other activities, the publisher helped promote WOHD 2016 through news articles, banners and advertisements in its various international print pub- lications and on its website, www. dental-tribune.com, including a topic pagesolelydedicatedtoWOHD2016. wants patients to make simple changes that lead to broader health benefits that go beyond a healthy smile. For more information about the Philips Oral Healthcare and World Oral Health Day please visit philips. com/wohd or become a fan on PhilipsOralHealthcareMiddleEast Additional information about FDI and World Oral Health Day can be found here: http://www.worldoral- healthday.org/

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