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cosmetic dentistry_beauty & science No. 1, 2016

42 cosmetic dentistry 1 2016 expansion of production VOCO to give its headquarters in Cuxhaven a boost teeth whitening Enlighten: “The most important feature of a whitening system is predictability” Moreroomforfurthergrowth:Givenitsever-grow- ing market presence and the resulting order situa- tion, VOCO has long needed to expand its produc- tion capacity. And this process has been initiated: Withthecuttingofthefirstsod,themanagementof the family company marked the start of construc- tion work on the 5th building phase. With this expansion VOCO is not just reacting to the need for more space. The project is also a clear statement of the company's commitment to strengthening the headquarters in Cuxhaven. A step which ‘in the medium term will, of course, result in the creation of more jobs in the region’, ex- plainedManfredThomasPlaumann,InesPlaumann- SauerbierandOlafSauerbier(VOCOmanagement). The central company site is home to all areas of the company, from R&D, administration and sales to production. Planstoexpandproductionhavebeenindiscussion for around a year with the Bremerhaven planning company Müller und Peters. The Cuxhaven com- pany Lüdke Hoch- und Tiefbau in conjunction with Schröder from Bremervörde have been com- missioned to perform this work. The investment volume is in excess of 10 million euros. Creation of long-term capacities This project is the fifth construction phase. In 1997 and 2005 the production hall area, which was de- veloped back in 1992, was almost doubled both times. Construction of the striking main building together with the laboratory building was complet- ed in 2013. The current complex is to be expanded to include a two-storey new building boasting an effective floor area in excess of 9,000 m². The total effectivefloorarea,includingtheadministrationand research areas, will amount to around 39,000 m² upon completion of this stage. And, of course, we have already taken future growth into account: ‘We deliberately opted for a two-storey design for this extension project in order to make optimal use of the company site’, explained the VOCO management. Global family company Today this family company is one of the leading brands in the dental industry and operates around the world with great success. Some 340 people work at the headquarters in Cuxhaven and, in ad- dition, there are more than 50 dental consultants in Germany as well as 370 country-specific sales representatives around the world. Following the inauguration of the impressive new main building with its exclusive training centre and the state-of-the-art research and development building in autumn 2013, the expansion of our production facilities is the next step to paving the way for further growth. Completion of the new production area is planned for spring 2017. VOCO GmbH Anton-Flettner-Straße 1-3 27472 Cuxhaven Germany www.voco.com Enlighten is widely acknowledged as the most ef- fective teeth whitening system in the world. With over 200,000 VITA shade B1 Guaranteed proce- dures, Enlighten has a 98 per cent success rate, irrespectiveofstartingshade.Enlightenisacombi- nation of home whitening followed by in office. Therearenolightsorlasers,thesystemcomeswith impression materials, bleaching labwork, desensi- tisers and toothpastes. “Our users understand that the most important feature of a whitening system is predictability and wow results”, said Dr Payman Langroudi, Clinical Director“Thereisnothingworseormoredamaging to a practice than underwhelming whitening re- sults, we really think we have a breakthrough” continued Langroudi “We are looking for the top 5 to10percentofdentistsineachcountry,tobecome Enlighten Centres of Excellence.” Enlighten partners with dentists and provides both clinical and marketing training to all the team. Enlighten trained dentists do four times as much whitening as a result. There is no need to change diet or habits like smoking, and results last indefi- nitely with very simple maintenance. “When a pa- tient asks how white their teeth will go, the dentist canconfidentlypredictaminimumB1shade.When they ask how long it will last, the dentist can con- fidently say forever”, says Langroudi. The company is pursuing an aggressive interna- tional expansion from its London base with a com- binationofjointventureanddistributorpartnership models. Enlighten Smiles Limited 1st Floor 172 Arlington Road Camden London, UK international@enlightensmiles.com Left: With the cutting of the first sod, Manfred Thomas Plaumann, Ines Plaumann-Sauerbier and Olaf Sauerbier (VOCO management, from left) marked the start of the construction project to expand production at the dental company based in Cuxhaven (Photo © www.voco.com). news dentistry 12016

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