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cosmetic dentistry_beauty & science No. 1, 2016

36 cosmetic dentistry 1 2016 During this journey towards business growth and educationaldevelopmentwiththisnewseriesontips forsuccessinyourdentalclinic,Iamgoingtoexplore variousfactorsofoursuccessandprofessionaldevel- opment as dental practitioners. I will share with you the knowledge I have gained within the past 24 years ofmanagingandevolvingmyclinic,soyoucanbeone step ahead and avoid the mistakes I made, starting with the first tip: know yourself, which entails ac- knowledging your mistakes. It is an extremely useful and sometimes painful process. Howcanwereallylearntheareasinwhichweneed toimproveourselves(clinics)andinwhichwearead- vanced?Theansweristhroughtheuseofanessential tool we ought to use every six to 12 months, SWOT analysis. With this tool, we will be able to discover and recognise our strengths and weaknesses as both dentists and individuals, as well as identify opportu- nitiesforandthreatstoourclinics.Letusanalysethis a little bit further. Strengths · What do you consider as strengths, as your com- petitive advantages in your dental clinic? · Do you offer a large variety of services that fulfil your patients’ needs? · Can your patients find you and book an appoint- ment easily with your clinic? | practice management SWOT analysis Eleven tips for success in your dental clinic Part I: SWOT analysis and loyal patients Part I: SWOT analysis Author: Dr Anna Maria Yiannikos, Germany & Cyprus dentistry 12016

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