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ePaper created 2016-03-21, 09:27:35 | version 1.38.0
n A new year always brings to mind the things we need or desire to improve in our personal and profes- sional lives. Our company abides in the belief that all things can be done better and that being complacent is a danger to any business. There is another side that needs to be remembered as we think through the opportunities and possibilities of 2016. There is a bumper sticker that reads, “When All Else Fails, Lower Your Standards.” If we didn’t live in a time where that statement often rings true, it would be humorous. Employee-owned businesses like your dental practice and Atlanta Den- tal never think that way. Our mutual goal is to find ways to raise the bar, not lower it. We don’t mind being held to a “higher standard,” and we strive to live out that commitment each day to our patients and our customers. It is the foundation of our success. Today, we feel a “pull” all around us. New names and organizations in both dentistry and distribution attempt to compromise and “lower the standards” while presenting their information in an attractive package. It creates conflict in the minds of those impacted because a glossy coating attempts to conceal the flaws. Non-dental entities from outside of the United States are purchasing fee- for-service practices and changing the practice philosophy overnight. Dental supplies are marketed by as many non-authorized and unquali- fied sources as there are legitimate distributors. Commitment is needed now, more than ever, to protect this great profes- sion. AtlantaDentalwillremainfocused on ways to improve and elevate our level of service and value to you. We also remain committed to not chang- ing the core beliefs and principles that have been the foundation of our company for 148 years. Thank you for holding us to a higher standard. Sincerely, Gary Kirkus, CEO/Chairman, Atlanta Dental exhibitors 8 Hinman Dental Meeting — March 18, 2016 Held to a higher standard Ad A letter from the CEO and chairman of Atlanta Dental Here in Atlanta Stop by the Atlanta Dental booths, Nos. 669, 1207 and 1311, to learn more about the company and its products. 5 Yolanda Curry, left, and Kathy Hutto of Atlanta Dental Supply (booth No. 669). (Photo/Fred Michmershuizen, today Staff)