Endo Tribune United Kingdom Edition

21Endo Tribune United Kingdom Edition | 6+7/2015 ENDO NEWS Back in January,dental loupes man- ufacturer Orascoptic introduced its adjustable magnification loupe EyeZoom to dental professionals in the UK. At the recent BDIA Dental Showcase in Birmingham, Dental Tribunehad the opportunity to speak with International Sales Manager PatricCharest,USA,aboutthedevice and the benefits it offers compared with conventional loupes. DentalTribune: Mr Charest,EyeZoom promises significant advantages over conventional loupes.What fea- tures make it stand out from the competition? Patric Charest: With conven- tional loupes, the field of view is usually very small. There are clini- cal procedures, however, for which the operator would like to have greater magnification without sac- rificing on what he or she can see. This system allows the operator to do that. The EyeZoom is the only loupe that has two prisms inside and provides three to four times the magnification while working. Ergonomics plays a part, since EyeZoom allows clinicians to see better while being able to move back and forth. Many clinicians work from the 12 to 9 o’clock posi- tionandtheytypicallymovecloser when approaching the treatment area. They need a loupe that allows them to see the arch clearly and maintain good posture while mov- ing between positions. The device has been on the market for a couple of months. How has it been received by the market here? Like in the US, there are many clinicians who like to work with a wider field of view. It has been well received and our customers here are really enjoying it so far. If the operator wants to increase the power while performing endo- dontic treatment, he or she can literally twist the loupe and the field will not become narrower. This is the only loupe in the world thatcandothat.Theoperatorgains greater power in the focus area, unlike with conventional loupes, which have to be taken off during the procedure. In addition, most customers like that it is lightweight and com- fortable. The frame weighs only 96gramsandwasdesignedinItaly. It is perfectly balanced for a com- fortable fit. The price for conventional loupes ranges between £1,600 and £3,000. Where does the EyeZoom fall? Normally, the dentist pays more for a wider field of view from edge to edge. The EyeZoom is located at the higher end, but offers three magnifications in one instead of the dentist having to buy three separate loupes. Many clinicians find value in that. As a company, we focus on high quality and want our loupes to be the best on the market. The quality of the EyeZoom is really exquisite; it has already received a number of awards.Ithasbeenareallysuccessful productinboththeUSandtheUK. Thank you very much for the inter- view. The Dental Tribune International C.E. Magazines www.dental-tribune.com Shipping address City Country Phone Fax Signature Date PayPal | subscriptions@dental-tribune.com Credit Card Credit Card Number Expiration Date Security Code €44/magazine (4 issues/year; incl. shipping and VAT for customers in Germany) and €46/magazine (4 issues/year; incl. shipping for customers outside Germany).** Your subscription will be renewed automatically every year until a written cancellation is sent to Dental Tribune International GmbH, Holbeinstr. 29, 04229 Leipzig, Germany, six weeks prior to the renewal date. 4 issues per year | * 2 issues per year *** €56/magazine (4 issues/year; incl. shipping and VAT) ** Prices for 2 issues/year are €22 and €23 respectively per year. CAD/CAM cone beam cosmetic dentistry* DT Study Club (France)*** gums* implants laser ortho prevention* roots I would like to subscribe to \ SUBSCRIBE NOW! fax: +49 341 48474 173 | e-mail: subscriptions@dental-tribune.com AD Patric Charest,Orascoptic “Greater power in the focus area” An interview with Patric Charest, Orascoptic \ SUBSCRIBE NOW! fax: +4934148474173 | e-mail: subscriptions@dental-tribune.com

Endo Tribune United Kingdom Edition

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