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Dental Tribune Middle East & Africa Edition No. 5, 2015

hygiene tribune Dental Tribune Middle East & Africa Edition | September-October 20152B Event: 7th Dental Facial Cosmetic International Conference in Dubai Venue: Jumeirah Beach Hotel, Dubai, UAE Date: 13th of November 2015 Lecturer: Dr. Franka Baranovic Huber, Switzerland Objectives: • To establish right criteria in choosing oral health tools • To discuss mechanical control of biofilm • To discuss failures in modern dentistry concerning prevention • To show clear difference in using interdental brush vs. floss INDIVIDUALLY TRAINED ORAL PROPHY INDIVIDUALLY TRAINED ORAL PROPHYLAXIS Announcing one day iTOP seminar and hands-on training CAPPmea | events@cappmea.com | T: +971 4 3616174 | M: +971 50 2793711 powered by < Page 1B Care generation,’ he added. Prouct development For Hansjoerg and his col- leagues, the biggest objective is to have more and more people use a power brush and also en- joy the experience. ‘A key part in our success has been our partnership with den- tal practitioners, our dental ad- visory board and universities. ‘With their involvement in all stages of product development, we have been able to build on research, knowledge and ex- perience. We still do that today,’ he said, ‘all the while working on developing the ideal tooth- brush for patients and consum- ers.’ The goal is set high for new products during development: better performance and novel benefits, with a continuous stream of innovations at an af- fordable cost for dental profes- sionals and consumers. ‘All of this is only possible be- cause we invest into cutting- edge technologies; for instance, using specially-developed brushing robots enables us to improve product designs 24 hours a day. At our robotic cen- tre we can set validated param- eters to reliably reproduce and test brushing movements with prototype brushes early on. ‘Prior to conducting the robotic tests, we cover the models with a coloured plaque substitute and then we determine the results of brushing by using a visual system and computer- based analyses to calculate the results. ‘In this way we can simulate plaque removal and calculate plaque reductions for all areas of the teeth. This leads to fast- cycle learning experiments and provides confidence in our results before running long- term and expensive clinical studies. ‘We also use mechanical test- ing to rapidly perform quality assurance, simulating twice- daily tooth brushing over an extended period of time, to de- termine the durability of our power brushes,’ said Hansjo- erg. Key Milestones A global team and partnership with dental professionals has led to a continuous stream of new products. Key milestones have included a series of brush heads with dif- ferent designs for various clini- cal needs and benefits, such as the Floss Action brushes that fo- cus on interproximal cleaning and a brush head that is shaped like a polishing cup for optimal stain removal and whitening. Specialty brushes also became available, including extra soft brushes, orthodontic brushes and interproximal brushes. Handles that are more ergo- nomic and that offer different features to encourage greater use and a more pleasing expe- rience were also introduced. Along with providing brushes offering a superior clean, the other focus is on improving the sensory experience. ‘Research shows that people naturally don’t like to, and of- ten do not, brush for as long as two minutes. If you give people a brush they like to use, they will use it more, their compli- ance will increase and overall cleaning and oral health will improve,’ said Hansjoerg. From this standpoint, innova- tions have been introduced that improve both performance and the sensorial experience for patients. The Professional Care brushes include a unique 3D mechanism with both the oscillating-rotating movement and a small pulsating motion for superior plaque and biofilm removal. One study in which dental hy- gienists used a professional brushing technique, showed that by using the Professional Care brush and toothpaste they were able to remove as much plaque as they did when using a rubber polishing cup and the same toothpaste. Just two minutes of brush- ing with the Professional Care brush resulted in a 94% reduc- tion in plaque, while 10 minutes of brushing reduced plaque by 99% compared to 95% for 10 minutes’ use of a rubber polish- ing cup. In testing, its use has also resulted in greater reduc- tions in gingivitis than use of a manual brush. In addition, the pulsations add a pleasing sensation that helps drive use and compliance. A recent milestone has been the development and introduction of Procter and Gamble’s Pro- fessional Care brushes with in- use feedback. In addition to the well established two-minute timer that gives a signal during brushing and when two min- utes have elapsed, a novel pres- sure sensor was introduced that helps the user develop good habits. The pressure sensor gives vi- sual guidance on the right amount of pressure to use when brushing: if too much pressure is used, a red light ap- pears on the brush. This helps the user learn to apply only the right amount of pressure – in just 30 days, 67% reductions in excessive brushing pressure were found when patients used this brush. The ultimate sensory experi- ence comes from the Smart Guide series. Hansjoerg de- scribed it as: ‘a remote display with interactive feedback to achieve best brushing results. The Smart Guide interacts with the user during brushing and a final ‘smiley face’ appears after two minutes of brushing. It’s a reward for a job well done!’ The Future Hansjoerg said, ‘I am still in oral care development because it is very rewarding – there is plenty of opportunity for fu- ture product improvements to help patients and consumers improve their oral health.’ Fast forward 10 years and Hansjo- erg sees a clear and continued commitment to the delivery of the best-performing power brushes – brushes that people will like using because of the experience itself. All products will be global and there will be a range of products for every- one. He added, ‘It’s a great job!’ The full list of references is avail- able from the publisher. Specially-developed brushing ro- bots enable Oral-B to improve product designs 24 hours a day Procter and Gamble’s Oral-B Pro- fessional Care brush has in-use feedback, including a two-minute timer and a pressure sensor Hansjoerg Reick is the associ- ate director of research and de- velopment of Global Oral Care Advanced Technologies and In- novation at Procter and Gamble. He has a diploma in Mechatron- ics Engineering, and lives in Cincinnati, Ohio. About the Author CAPPmea | events@cappmea.com | T: +97143616174 | M: +971502793711

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