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CAD/CAM - international magazine of digital dentistry

cultural barriers that limit the success of Korean dental implant companies. The premium implant segment is expected to remain the dominant dental implant market throughout the forecast period. Unit representation of discount implants is expected to increase slightly from 12.5 per cent currently to 14.6 per cent by 2021. The growing acceptance of discount implants has been driven by Korean companies. The regional marketleader,OSSTEMIMPLANT,helda 21.9percent share of the total dental implant market for the Asia Pacificregionin2014.Thecompanyhasinvestedsig- nificantly in marketing efforts, which has led to the growing popularity of its products. Throughout the forecastperiod,OSSTEMIMPLANTandotherdiscount implant companies, such as MegaGen, Dentium and Neobiotech,areexpectedtocapitaliseonthegrowing popularityofdiscountimplants.Incontrast,premium implant companies, such as Straumann and Nobel Biocare, are expected to face increasing competitive pressures, especially in China and Australia. _Emphasis on CAD/CAM In the dental implant market, the final abutment marketisundergoinganopposingpricingtrendrela- tive to dental implant fixtures. CAD/CAM abutments are being increasingly utilised in the place of cheaply produced stock abutments. CAD/CAM development has been relatively rapid in the Asia Pacific region in recent years. A growing number of CAD/CAM milling centres have emerged to produce CAD/CAM abut- ments for the dental implant market. The overall re- gion is set to demonstrate significant growth in the CAD/CAM segment for final abutments. In contrast to the dental implant fixture market, where discount productsaregainingshare,theoverallfinalabutment market is set to demonstrate an increasing ASP. CAD/CAMfinalabutmentsarerelativelymoreexpen- sive than stock abutments, which have traditionally dominated the market. The shift towards CAD/CAM abutments is set to be most significant in China. For the overall region, units of CAD/CAM abutments are set to grow at a compound annual growth rate of 22.1 per cent. By 2021, CAD/CAM abutments are forecast to represent 31.6 per cent of the overall abutment units in Asia Pacific. _Conclusion Overall, the dental implant market, including fix- tures and abutments, is set to grow at a compound annualgrowthrateof11.5percentfortheAsiaPacific region. The unit growth will far outweigh the ASP effects, and the dental implant market will grow to reach a higher penetration ratio for the overall Asia Pacific region._ Fig. 4_Growing CAD/CAM abutment market vs declining unit share of stock and custom cast abutments. 34 I CAD/CAM 3_2015 Dr Kamran Zamanian is a market research analyst for iData Research (www.idataresearch.com) in Canada.He can be contacted at info@idataresearch.net Celine Mashkoor is also a market research analyst at iData Research. CAD/CAM_about the authors Fig. 4Fig. 4 I opinion _ CAD/CAM and implant abutments

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