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ePaper created 2015-09-09, 12:07:54 | version 1.38.0
dentalimplantproducts.However,thedentalimplant market in South Korea is also highly discount domi- nant and led by domestic implant producer OSSTEM IMPLANT and as a result demonstrated the lowest regional dental implant ASP of US$86 in 2014. In contrast, the Australian market remains highly dominated by leading premium implant companies, which collectively held over 70 per cent of the domestic market. Consequently, Aus- traliademonstratedthehighestdentalim- plant fixture ASP in the region at US$345 in 2014. An increasing number of general practitioners are being trained in dental implant procedures in Australia, and gen- eralpractitionershavebeenobservedtobe more cost sensitive relative to specialists. As a result of a growing number of gen- eral practitioners in the market, consumer preferences are shifting towards dis- counted solutions. Discount implant com- panies from the US and South Korea have recently been gaining market share in Australia. Throughout the forecast period, the premium segment of the market is expected to grow at far lower annual growth rates relative to the discount and value segments in Australia. By 2021, it is expected that discount implants will represent 43 per cent of the overall units in the Australian market. The Japanese and Chinese markets for dental implantsarealsodominatedbypremiumcompanies. In recent years, OSSTEM IMPLANT has had a signifi- cant impact on the Chinese market, however, espe- ciallyasaresultofthetrainingprogrammeofferedby the company’s Advanced Dental Implant Research and Education Center. All segments of the dental im- plant market in China are expected to demonstrate double-digit annual growth. However, the discount market is set to grow far more dramatically through- outtheforecastperiod.By2021,discountimplantfix- turesaresettorepresentover50%oftheoverallunits in the Chinese dental implant market. The shift towards discount implants in Japan is expected to be far less dramatic, especially owing to Fig. 2_China’s dental implant market. The adoption of CAD/CAM final abutments, which are more expensive, and a growing discount implant segment are set to result in the final abutment market representing a larger portion of the dental implant market throughout the forecast period. Fig. 3_OSSTEM IMPLANT, a Korean discount dental implant company, led the Asia Pacific market for dental implant fixtures and final abutments in 2014. The company is expected to continue to capitalise on the growing popularity of discount implants. opinion _ CAD/CAM and implant abutments I I 33CAD/CAM 3_2015 Fig. 2 Fig. 3