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CAD/CAM - international magazine of digital dentistry

_ThevariouscountriesintheAsiaPacificregion are all expected to demonstrate an increasing de- mand for dental implant treatments as a result of growing consumer awareness, the ageing popula- tion, growing accessibility (such as through the National Health Insurance Service coverage in South Korea), as well as greater product availability and other influencing factors. Traditionally, premium im- plant companies have dominated the dental implant market globally. However, in recent years, discounted implants have become increasingly popular, espe- cially in the Asia Pacific region. The growth of the discount implant segment will emerge at the expense of the premium segment and asaresultissettolimitmarketgrowthfordentalim- plant fixtures by lowering the market’s overall aver- agesellingprice(ASP).Incontrast,thefinalabutment market is set to experience an increasing ASP owing to the growing adoption of CAD/CAM abutments in theplaceofstockabutments.Whilecommoditisation of stock abutments has greatly depressed the ASP of the final abutment market, growing adoption of CAD/CAM abutments is set to stimulate the final abutment market by pulling the ASP upwards. There- fore, the dental implant market is set to grow in all four countries included in the Asia Pacific region in this report, namely Australia, South Korea, Japan and China, despite varying pricing trends. In the Asia Pacific dental implant mar- ket,consumerawareness,culturaltenden- cies and domestic regulations vary greatly. SouthKorearepresentsthemosthighlyde- veloped dental implant market as a result of being home to a number of global lead- ing dental implant companies. This in turn has led to a high level of consumer aware- ness and early accessibility to a variety of Fig. 1_Unit analysis of dental implant fixtures for Australia. By 2021, units of premium implants will drop dramatically to represent 42 per cent of the overall dental implant fixtures in the country. (Illustrations © iData Research Inc.) 32 I CAD/CAM 3_2015 Fig. 1 I opinion _ CAD/CAM and implant abutments Growing CAD/CAM abutment adoption vs increasingly popular discount implants Opposing pricing trends to influenceAsia Pacific dental implant market Authors_ Dr Kamran Zamanian & Celine Mashkoor, Canada

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