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exhibitorsxx Chicago Midwinter Meeting — February 28, 2015 introduced gradually, but a newly designed tradeshow booth, as well as updated marketing materials, busi- nesscardsandstationery,arealready here. The company’s tagline, “By Your Side,” embodies what sets the com- pany apart, Brasseler said. “Our tagline has been refined to broaden its meaning,” said Don Waters, president and CEO of Brasse- ler USA, in a press release. “‘By Your Side’ reflects our passion to support dentists in delivering predictable and consistent clinical results.” In other news from Brasseler USA, the company has partnered with Ivo- clar Vivadent (booth Nos. 1417/1617) to develop a specialized crown and bridge and veneer preparation sys- tem as well as a chairside finish- ing and polishing system specifi- cally designed to work with Ivoclar Vivadent’s IPS e.max restorative material. The new systems are available to dental professionals exclusively through Brasseler USA. Sirona Dental (booth No. 1625) has launched its new SIDEXIS 4 software, which includes features such as a patienttimelineandlightboxforgath- ering and displaying images. It sets a new standard in clinical diagnosis and patient care, according to the company. Kerr Corp. (booth No. 1200), is unveiling Maxcem Elite, a new and improved resin cement, which boasts an up-to-90-percent higher bond strength to dentin than the previ- ous formula. It features “One-Peel” cleanup, it requires no hand mixing, and there is no need for refrigeration, according to the company. These are just a few of the many new products you can find here in Chicago. Theexhibithallisopenuntil 4 p.m. today. from page one2 Chicago Midwinter Meeting — February 28, 2015 About the Publisher Tribune America, LLC 116 W. 23rd St., Suite 500 New York, N.Y. 10011 Phone: (212) 244-7181 Fax: (212) 244-7185 E-mail: info@dental-tribune.com www.dental-tribune.com Publisher & Chairman Torsten Oemus t.oemus@dental-tribune.com President/Chief Executive Officer Eric Seid e.seid@dental-tribune.com Group Editor Kristine Colker k.colker@dental-tribune.com Managing Editor Fred Michmershuizen f.michmershuizen@dental-tribune.com Managing Editor Sierra Rendon s.rendon@dental-tribune.com Managing Editor Robert Selleck r.selleck@dental-tribune.com Product/Account Manager Humberto Estrada h.estrada@dental-tribune.com Product/Account Manager Maria Kaiser m.kaiser@dental-tribune.com Product/Account Manager Will Kenyon w.kenyon@dental-tribune.com Marketing Director Anna Kataoka a.kataoka@dental-tribune.com Education Director Christiane Ferret c.ferret@dtstudyclub.com Accounting Department Nirmala Singh n.singh@dental-tribune.com Published by Tribune America © 2015 Tribune America, LLC All rights reserved. today Chicago Midwinter Show Dailies Vol. 8 appear during the 150th Chicago Midwinter Meeting in Chicago, Illinois, Feb. 26–28, 2015. Tribune America makes every effort to report clinical information and manufacturers’ product news accurately, but cannot assume responsibility for the validity of product claims, or for typographical errors. The publishers also do not assume responsibility for product names or claims, or statements made by advertisers. Opinions expressed by authors are their own and may not reflect those of Tribune America or Dental Tribune International. Ad SMILE 7 from page 1 5 If it says CDS, you’re in the right place.