today Chicago Midwinter Meeting Feb. 28

Scenes from the 150th Midwinter Tooth-inspired art, plus educational presentations around every corner. »pages 6–8 Celebrating success, looking to the future How you can help even more of America’s underserved children learn to smile. »page 4 Dental meetings are groovy,baby! Meet the man behind Austin Powers. Or at least behind this Austin Powers. »page 7 Chicago Midwinter Meeting · Chicago, Illinois · Saturday, February 28, 2015 Vol. 8, No. 3 By Robert Selleck, today Staff n There’s plenty of education to be found in the Chicago Dental Soci- ety Midwinter Meeting exhibit hall. That’s why your time spent exploring theaislesandlearningaboutthelatest products and services being offered by some of the industry’s most innova- tive companies is worth C.E. credit. All you need to do is work your way far enough into the hall to find the signs posting the day’s C.E. code. The most challenging part of the effort is not getting sidetracked on the way by a booth you just can’t resist. Youstillhaveanotherchancetoday to pick up 1 C.E. credit. The code becomes active three hours after the exhibit hall opens for the day. Then you use today’s code when completing your C.E. verification form. Also today, you get another chance to enjoy a complimentary 150th- birthday cake pop in recognition the meeting’s anniversary. The cake pops have been flying off the tables as soon as they’re set out, so you’ll want to find a distribution point as close to the 1 p.m. start time as possible. Then you can have your cake and C.E. too! 5 From left, Raquita Walker, RDA, and Yolanda King, RDA, both dental assistants with Dr. Craig Kostrubala’s practice, in Alsip, Ill., (the entire staff came to the meeting) get ready to enjoy 150th-anniversary cake pops in the exhibit hall on Friday. (Photo/ Robert Selleck, today Staff) Have your cake and C.E. too By Fred Michmershuizen, today Staff n When it comes to innovation in the dental industry, the place to be is here at the Chicago Dental Society’s 150th Midwinter Meeting. The exhibit hall at McCormick Place West is filled with new technol- ogy to help improve patient care, plus products and services to make just about any practice more efficient and more profitable. Many companies are launching new products and initiatives. Dental instrumentation company BrasselerUSA(boothNo.2202),which recently introduced a new branding initiative, unveiled some of the com- ponents of its recent efforts, including anupdatedlogo,atareceptionheldfor members of the media. Theupdatedbrandidentityisbeing Lots to smile about4 The exhibit hall at the Chicago Dental Society’s 150th Midwinter Meeting offers something for everyone. (Photos/Fred Michmershuizen, today Staff) 8 see SMILE, page 2

today Chicago Midwinter Meeting Feb. 28

Pages Overview