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n Kerr Corp., a member of KaVo Kerr Group, is using the Chicago Dental Society Midwinter Meeting to debut its new and improved resin cement, Maxcem™ Elite. For more than 10 years, Maxcem has been a leader in self-adhesive technology. This update, according to the company, continues that tradi- tion, providing dental professionals a new foundation for building dental success. With its unmatched adhesion — and compatibility with all indirect restorations — Maxcem Elite prom- ises to continue to be a paramount part of building a dental practice’s success, according to the company. With an up-to-90-percent higher bond strength to dentin than the pre- vious formula, the new and improved Maxcem Elite self-etch, self-adhesive resin cement for indirect restorations is “simplicity refined,” according to the company. It is described as having predict- able handling and ease-of-use — pro- viding “best-in-class” adhesion when compared with other self-adhesive cements.Otherhighlightsincludethe One-Peel™ cleanup, no hand mixing and no need for refrigeration. For more information, stop by the Kerr booth, No. 1200. exhibitors32 Chicago Midwinter Meeting — February 27, 2015 Kerr launches Maxcem Elite Ad By DENTSPLY Pharmaceutical Staff n For more than 100 years DENTSPLY International has been supporting dentists worldwide in their profession. The company’s range of anes- thetics enables dentists and hygien- ists to start every procedure right. DENTSPLY Pharmaceutical ensures quality at each step of the product’s journey — from collection of active molecules all the way to when the packages arrive at your office. Each cartridge is twice sterilized with a sterilizing filter followed by autoclave method. Cartridges are then visually inspected with electronic laser for defects and impurities, including but not limited to: cracks, foreign par- ticles, color and density, et al. Each cartridge is mylar-pack labeled to restrain the individual pieces in case of a break — thus avoiding any inju- ries. Each set of 10 cartridges is then blister packed to avoid breakage. Finally, each cartridge is color coded as per industry standard ADA system. Obsessive quality control starts at molecular level DENTSPLY Pharmaceutical controls quality at every step, all the way to your office door 5 Ensuring quality of DENTSPLY pharmaceuticals begins when collecting active molecules and continues through double-sterilization of cartridges, the laser inspection for defects, safety-focused packaging and breakage-avoidance shipping. (Photo/Provided by DENTSPLY Pharmaceutical) Here in Chicago For more information on DENTSPLY International, stop by the booth, Nos. 1802/2002.