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Exhibit hall gets educational Learn about air polishing, bacteria management, dental assisting and more. »page 8 Scenes from the 150th Midwinter Aerial acrobatics, a giant toothbrush, tiaras, tango dancers and a guy named Buffalo Bill. »pages 4–7 Not just business as usual This fall, head to Orlando to learn some tips, tricks and new skills to improve your practice. »page 28 Chicago Midwinter Meeting · Chicago, Illinois · Friday, February 27, 2015 Vol. 8, No. 2 By Robert Selleck, today Staff n The scientific program at the Chicago Dental Society’s 150th Mid- winter Meeting is among the most comprehensive there is, with virtu- ally every aspect of modern dentistry covered from numerous angles. But it’s not just in the classrooms where the latest tools and techniques are being explored. The exhibit hall, too, abounds in educational opportunities, with more than 600 exhibitors eager to take advantage of face-to-face opportuni- ties to educate dental professionals about their offerings. Whether it’s one-on-one or with group presentations — as Keystone Industries is doing in its booth (No. 3611) — in-depth discussions about some of the most sophisticated offer- ings in health care are taking place in every aisle. A bit off the beaten path, in aisle 200againsttheeastwalloftheexhibit hall, you can even get an independ- ent, one-on-one assessment of your ergonomic habits, whether you’re a specialist, general dentist, hygienist or assistant. Pelton & Crane is sponsoring the clinic, staffed by local physical thera- pists who specialize in ergonomics in work environments such as dental practices. Dental chairs, seats and stool are all on hand so the pros can take a look at how you typically work and offer some input that just might prolong your career. There’s no booth number. Just look for the banner with the white cross against the red background. Where education, exhibits intersect 4 From left, Andrew De La Garza, DDS, of San Antonio, and Martha Guerra, a dental assistant in De La Garza’s practice, listen to ergonomics advice from Timothy Caruso, a physical therapist with Chicagoland Performance Consultants, in the ergo- nomics booth sponsored by Pelton & Crane in aisle 200 of the exhibit hall. (Photo/Robert Selleck, today Staff) By Fred Michmershuizen, today Staff n “A Midwinter Celebration” is the themefortheChicagoDentalSociety’s sesquicentennial Midwinter Meeting, whichopenedThursdaymorninghere at McCormick Place to nearly 30,000 dental professionals. “This is the CDS’ opportunity to celebrate the efforts of the countless leaders and volunteers who not only recognized what the growth and suc- cess of the meeting could mean to our members and for the profession, but who brought that vision to reality,” said 2015 CDS President Susan Becker Doroshow, in a press release announc- ing the opening of this year’s event. In the exhibit hall, more than 700 companies are showcasing their prod- ucts and services. Many are introduc- 5 Meeting attendees move from booth to booth on the exhibit hall floor Thursday morning. (Photos/Fred Michmershuizen, today Staff) Celebrating a milestone 8 see MILESTONE, page 2