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38 Dental Tribune Middle East & Africa Edition | July-August 2015practice management Eniko Simon Organiser of the event Founder/ business consultant – Pallas Management Solutions FZ. LLC E: Eniko@pallasmanagementso- lutions.com T: +971 4 2785191 Contact Information G A M E C H A N G E R TURN CLASS II INTO SIMPLE CLASS I PATIENTS © 2015 Ortho Organizers, Inc. All rights reserved. CARRIERE® MOTION™ CLASS II APPLIANCE Simplicity, ease of use and patient compliance add up to fast, more predictable results. With its sleek, aesthetic and non-invasive design, the Motion Appliance shortens treatment time by up to four months. Easier than Herbst® , simpler than Forsus® , and faster than elastics alone, the Motion Appliance can be a real game changer for your practice. Fixed Cuspid Pad with Hook Molar Ball & Socket Sleek and Non-Invasive Class II corrected in 3 months, 1 week Total treatment time 13 months with SLX New Carriere® SLX™ Bracket OrthoOrganizers.com The 1st Dental Business Management Conference in the UAE – how did this happen? By Eniko Simon T he 1st Dental Business Management Conference in the UAE was held in Dubai on Friday 12th June, 2015. I am still amazed and extremely excited about the event – it is un- believable we actually created this event out of passion, dedica- tion and enthusiasm. The idea was to create a unique event in the UAE that approaches den- tistry from a different angle – business management. I have been working in the den- tal business for eight years now in the UK and in Dubai as a clinic manager before setting up my business to offer consultancy services and provide business management training, specifi- cally for dentists and clinic man- agers in the UAE. I could see the great need to provide a confer- ence where we view dentistry as a business. Many dentists leave dental schools and one day they decide it’s time to open their own clinic. Unfortunately, not all of them will have the skills required to be successful. They have the clinical knowledge but lack the business knowledge as clinic management is still a grey area in dental universities. I carefully selected the speak- ers to make sure that we cov- ered diverse areas of Dental Business Management. I talked about communication, ethical sales in dentistry and the role of a treatment coordinator. We had Fiona Stuart-Wilson who was talking about how to gain com- petitive advantage in dentistry. Karl Taylor-Knight was talking about a 21st century marketing approach in dentistry and Dr. Ehab Heikal discussed Quality Control. All the speakers were outstanding – great subjects and great interaction with the del- egates. The positive feedback from the delegates gave the reassurance that it was worth every minute of the hard work that has been put into organising this event. The enthusiasm and engage- ment from the delegates was extremely rewarding. We did something that had great val- ue. Delegates went home with ideas, tools and techniques that will help them to manage their clinics more efficiently by im- plementing the new ideas, tools and techniques. Our goal with this event was to test the waters to see if there is enough interest in an event like this. I have to say we could have not dreamed of a better outcome. The event proved that clinic owners and manag- ers are very keen to gain more knowledge. They do realise how important it is that they man- age their dental clinic in a more structured and efficient manner. We had 35 delegates coming for this event from all over the mid- dle east included Saudi Arabia, Kuwait, Lebanon and of course from the UAE. We will not stop here – this is just the beginning! We have amazing ideas. We have already started to work on our next conference in 2016 which will be even bigger and better!! In addition, we will be running our dental business manage- ment courses and treatment coordination courses in Octo- ber 2015. We know the need is there. We want to provide sup- port to those clinic managers and owners who have a hunger for the knowledge and who wish to gain competitive advantage in this very competitive market. We want to enable them to man- age their dental business more efficiently and effectively. The 1st Dental Business Management Conference in the UAE “They have the clinical knowledge but lack the business knowledge as clinic management is still a grey area in dental universities.” - Eniko Simon T: +97142785191