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36 Dental Tribune Middle East & Africa Edition | July-August 2015interview From treating Hollywood celebrities to Royalty in the Gulf ByDentalTribuneMEA/CAPPmea D UBAI, UAE: Known for treating the likes of Don- ald Trump, Lea Michele, Uma Thurman and Matt Dil- lon to name a few, Dr. Michael Apa has now opened his private clinic in Dubai. After spending 6 years as a visiting doctor in the MEA region treating royal fami- lies, the Apa Aesthetic Dental & Cosmetic Centre in Jumeirah is already running at full capacity. Dental Tribune MEA: Dr. Apa, we appreciate the opportunity for this interview. You have been quite active in the Middle East prior to the opening of your new Clinic – Apa Aesthet- ic Dental & Cosmetic Centre this year in Dubai. Could you elaborate on your experience in the region and the ideas behind starting the clinic in Jumeirah? Dr. Michael Apa: I have been coming for over 6 years now with a growing demand from patients wanting to be seen. It was the next logical step to open something of my own. Although being a visiting doctor had its simplicities, there is nothing quite like managing your brand with your own clinic. From choosing the staff, doctors, clinic feel and how it is run, it is really the only way. What separates the Apa Aes- thetic Dental & Cosmetic Cen- tre from the hundreds of clin- ics in Dubai? Well, that is tough to answer. We have spent a lot of time with de- sign of the clinic, understanding what the patient truly needs, try- ing to eliminate the feel of “den- tistry.” We did the obvious things like create a flow that offers both an excitement for the patient coming in, how we designed the waiting room and front desk to also creating a sub wait room for privacy and a VIP operatory up- stairs away from the rest. We put music throughout to drown out the sound of dentistry and create the atmosphere but we also put apple TV in every operatory so the patient can listen or watch whatever they would like. Technically, we have great staff, trained by me and my New York office to give a similar experi- ence in how we handle the pa- tient and dentists who were are all dual trained in prosthetics and surgery from New York Uni- versity. We have the X-Factor of our exclusive in-house lab run by Oral Design Master Ceramist Jason Kim and we have every new piece of digital equipment to help keep us competitive. What separates us? That’s some- thing that our patients will have to tell you. What treatments does the clin- Henry Schein Dental, Dr. Ghassan Nasser Hussein, Sales and Marketing Director (Henry Schein) Middle East and North Africa, Mobile: +971 50 4813292, Tel: +971 6 5252842, Fax: +971 6 5531291 E-mail: ghassan.nasser@henryschein.com Ritter Concept GmbH, Germany, Christian Findeisen Sales and Key Account Manager , Middle East/ Africa Ritter Concept GmbH, Mobile: +971 56 9578689 E-mail: christian.findeisen@ritterconcept.com www.ritterconcept.com *** Exclusively distributed by Henry Schein Middle East *** Ritter made in germany l Outstanding designed patient chair with perfect synchronized Trendelenburg movement (also with memory foam upholstery) l Very reliable and solid German quality, nearly completely made of metal parts l 4 free programmable user levels for individual chair working positions and speed settings l Proved and liked Ritter foot controler for patient chair and instruments Ritter Contact World High end German dental unit with outstanding design - premium product at its best. German premium product at its best! About Dr. Michael Apa Dr. Michael Apa is an assistant Clinical Professor at the Aesthetic Department in the New York University College of Dentistry and Senior Clinical Director Aesthetic Advantage Continuing Education Program in New York, Palm Beach and London. Dr. Apa lectures nationally (USA) and internationally and is a member of the Ameri- can Academy of Cosmetic Dentistry, American Dental Association, Academy of General Dentistry and has received the 2007 AACD Cos- metic Dentistry Award for outstanding performance in the first five years of practice. His excellence service to VIP’s and Royalty have been rewarded by the award of the American Academy of Hospitality Services Five-Star Diamond Award. Dr. Michael Apa is the owner of Rosenthal-Apa Group in New York City and private owner of the Apa Aesthetic Dental & Cosmetic Centre in Dubai, UAE. An International Brand Dr. Michael Apa has built a brand of himself in the United States of America and is now doing the same in the Middle East. First step- ping foot in 2008, Dr. Michael Apa had no idea what was to follow of his journey to the Middle East. With the fast spread of information, he soon found himself treating the Gulf’s most influential individuals including the Royal Family. By recognizing a gap in the patient care in Dubai, the first stages of the treatment plan were digital. Setting up pre-screening appointments where patients entered the existing office in Dubai, have their records taken and scheduling virtual ap- pointments with Dr. Michael in New York City. After the details were finalized, Dr. Apa would make his way to Dubai for the treatment. A warm welcome to the Apa Aesthetic Dental & Cosmetic Centre. Photo courtesy of Splyce Interior Design LLC > Page 37 “An attractive smile is the centerpiece of Facial Beauty.” - Dr. Michael Apa, USA Dr. Michael Apa, USA is known for treating celebrities across the world Middle East and North Africa, Mobile: +971504813292, Tel: +97165252842, Fax: +97165531291 Ritter Concept GmbH, Mobile: +971569578689