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14 Dental Tribune Middle East & Africa Edition | July-August 2015interview “Ivoclar Vivadent is one of the leading dental enterprises in the world” ByDentalTribuneMEA/CAPPmea D ental Tribune MEA/ CAPPmea: Ivoclar Vi- vadent is known for Passion, Vision and Innova- tion. How do you portray the mission/vision to your big group of clients in Middle East? Dr. Ibrahem Soubt: Passion – Our customers and employees are at the centre of our attention. They are the basis for all that has been accomplished by our com- pany. Vision – We anticipate tomor- row’s needs and tomorrow’s market. This is the strength on which we base our product de- velopment and planning and by which we define the direction in which our company will go. Innovation – Our goal is to con- tinually challenge every product and process to find better, more effective and efficient solutions. We search for innovations that create opportunities for our cus- tomers. With the acquisition of Wie- land, Ivoclar Vivadent offers a fuller solution towards den- tists and dental technicians. What has this meant for your regional activities and how is the feedback? Ivoclar Vivadent is one of the leading dental enterprises in the world with a comprehensive range of products and systems for dentists and dental techni- cians. All-ceramics is one of the core competences of the company. With the takeover of Wieland Dental, Ivoclar Vi- vadent strengthens its position in the field of all-ceramic prod- uct systems, as well as it will widen the array of unique CAD/ CAM materials and equipments. We at Ivoclar Vivadent are very pleased to have Wieland Dental join the Ivoclar Vivadent Group. If you look at the products of- fered by Ivoclar Vivadent, you can realize the uniqueness of its position, Ivoclar Vivadent under- stands the business process and offer products, technologies and innovations involved on each of the dentists and dental techni- cians levels, in other words from the impression of the prepared teeth, until the seating of the restoration in the patient mouth, wether this restoration is made of Composite, Metal Ceramic, All ceramic processed conven- tionally or by CAD/CAM, all is done with high quality and high- ly coordinated products. How would you best describe the level of Dentistry in the Middle East region? It differs from country to country and even from city to city within a country, but I can say confi- dentlythatitisimprovedandstill improving noticeably through the last decade, of course im- plementing the CE credit points as pre-requisite to get or main- tain the license which led to the formation of different dental educational events and training centers in the area, these edu- cational events and educational centers are contributing largely to the improvement of the skills of dental technicians and den- tists through wide variety of courses and seminars. Of course UAE and Dubai in particular are leading in this domain. In gen- eral I would say the level of den- tistry in the area is good. In some countries the level is average or even below average in others is good and very good, so I just took the average of it all which is good. Ivoclar Vivadent is well known for continuously edu- cating its customers and po- tential clients. What are the most important education activities you organize and events you attend in the MEA region? In order to answer this ques- tion properly we have first to describe the areas of strength of Ivoclar Vivadent: - Direct Restoratives: which represent a traditional core strength of Ivoclar Vivadent, and a number of our restorative materials have been ranking amongst the leading products in the dental market for years, an example of those are: Tetric N Ceram, Tetric N Ceram Bulk Fill, IPS Empress Direct and Tet- ric N Bond universal, bluephase N and many others. - Fixed Prosthetics: Inlays, onlays, veneers, crowns and bridges made of All-Ceramics ensure highly esthetic restora- tions becoming an integral part of dentistry, and Ivoclar Vivadent is the market leader with it’s IPS e.max and IPS Empress. Ivo- clar Vivadent also offers metal supported crowns and bridges, cutting edge ceramic furnaces, and a coordinated range of lut- ing materials. And last but not least the CAD/CAM Technology equipment and materials. - Removable Prosthetics: Ivo- clar Vivadent meets the exact standards required by dental professionals in removable den- ture prosthetics, age and type- specific tooth molds are part of the range as well as the highly accurate devices and apparatus for fabrication of high precision dentures. Coming back to your question regarding the dental education, which represent our 4th strength area: Ivoclar Vivadent is involved with high standards of training and further education, providing future ori- ented, practically rel- evant knowledge. Our International Center of Dental Education (ICDE) in Schaan is one of the most ad- vanced education centers, comprising a variety of lecture rooms, laboratories, practice rooms and 2000 square meters lecture theater. Regional training centers across the globe contribute to the remit of the ICDE and assure a high level of knowledge about our high qual- ity products, our training and educational courses are widely attended by dentists, dental technicians, opinion leaders, hy- gienists, dental assistants, dental students and dealers. In this pro- cess Ivoclar Vivadent has built one of the largest networks for dental education. We always im- plement this knowledge of train- ings in all our events in the area, and our courses are promptly booked 10-15 days after an- nouncing them and this alone indicates the high quality of the educational events we provide. Do you read the latest Dental Tribune news from across the world? What do you expect from Dental Tribune MEA as Dr. Ibrahem Soubt - Sales Director Near East & Orient New Chief Production Officer at Ivoclar Vivadent By Ivoclar Vivadent S CHAAN, Liechtenstein: Markus Heinz assumes po- sition as head of the com- pany’s worldwide production. Markus Heinz is the new Chief Production Officer of the Ivo- clar Vivadent Group. He suc- ceeds Wolfgang Vogrin, Dipl. Ing., from 1 July 2015, who will retire. Vogrin has headed up the production and logistics of the company since 2002. Markus Heinz, who has com- prehensive management ex- perience, has been working for Ivoclar Vivadent since 1985. He took over the responsibilities for the global tooth production in 2002 and since 2014 he has also been responsible for the produc- tion site in Schaan/Liechten- stein. “Markus Heinz is a proven production expert, manager and leader” comments Robert Gan- ley, CEO Ivoclar Vivadent, upon the nomination of the new Chief Production Officer. Within the context of his function 46-year- old Heinz will join the Corporate Management from 1 July. Significant contribution to growth Markus Heinz succeeds Wolf- gang Vogrin, who will retire. Chairman of the Supervisory Board Christoph Zeller and CEO Robert Ganley have thanked Vogrin “for his contribution as manager to the rapid develop- ment of Ivoclar Vivadent on a global level“. Above all, the build-up of the ce- ramic production center in USA as well as the expansion of nu- merous other production sites can be credited to Vogrin. Markus Heinz takes on the position as head of Ivoclar Vivadent’s worldwide production from 1 July 2015 Ivoclar Vivadent AG Bendererstrasse 2 9494 Schaan/Liechtenstein Tel.: +423 235 35 35 Fax: +423 235 33 60 E-Mail: info@ivoclarvivadent.com www.ivoclarvivadent.com Contact Information your regional media partner? Yes, I do usually once it is pub- lished, I read through it in the evening using the Dental Trib- une App for iPad. I expect from Dental Tribune MEA to continue the good the job and to provide improvements continuously to the content. I would like to see a special section addressed to peo- ple in the dental industry wheth- er they are manufacturers or distributors, I imagine that this section should contain: business analysis, M&A, Trends, etc... Dr. Ibrahem Soubt Ivoclar Vivadent AG Sales Director Near East & Orient Bendererstrasse FL-9494 Schaan ibrahem.soubt@ivoclarviva- dent.com www.ivoclarvivadent.com Contact Information “Markus Heinz is a proven production expert, manager and leader” - Robert Ganley, CEO Ivoclar Vivadent Tel.: +4232353535 Fax: +4232353360