today HKIDEAS Hong Kong 2015

news14 HKIDEAS Hong Kong 2015 Japan and China, despite varying pricing trends. In the Asia Pacific dental im- plant market, consumer aware- ness, cultural tendencies and domestic regulations vary great- ly. South Korea represents the most highly developed dental implant market as a result of being home to a number of glo- bal leading dental implant com- panies. This in turn has led to a high level of consumer aware- ness and early accessibility to a variety of dental implant prod- ucts. However, the dental implant market in South Korea is also highly discount dominant and ledbydomesticimplantproducer OSSTEM IMPLANT and as a re- sult demonstrated the lowest regional dental implant ASP of US$86 in 2014. In contrast, the Australian market remains highly domi- nated by leading premium im- plant companies, which collec- tively held over 70 per cent of the domestic market. Consequently, Australia demonstrated the high- est dental implant fixture ASP in the region at US$345 in 2014. An increasing number of general practitioners are being trained in dental implant procedures in Australia, and general practition- ers have been observed to be morecostsensitiverelativetospe- cialists. As a result of a growing number of general practitioners in the market, consumer prefer- ences are shifting towards dis- counted solutions. Discount im- plant companies from the US and South Korea have recently been gaining market share in Australia. Throughout the fore- cast period, the premium seg- ment of the market is expected to grow at far lower annual growth rates relative to the discount and value segments in Australia. By 2021, it is expected that discount implants will represent 43 per cent of the overall units in the Australian market. The Japanese and Chinese markets for dental implants are also dominated by premium com- panies. In recent years, OSSTEM IMPLANT has had a significant impact on the Chinese market, however, especially as a result of the training programme offered by the company’s Advanced Dental Implant Research and Education Center. All segments of the dental implant market in China are expected to demon- strate double-digit annual growth. However, the discount market is set to grow far more dramatically throughout the forecast period. By 2021, discount implant fix- tures are set to represent over 50 per cent of the overall units in the Chinese dental implant market. The shift towards discount implants in Japan is expected to be far less dramatic, especially owing to cultural barriers that limitthesuccessofKoreandental implantcompanies.Thepremium implant segment is expected to remain the dominant dental im- plant market throughout the fore- cast period. Unit representation of discount implants is expected to increase slightly from 12.5 per cent currently to 14.6 per cent by 2021. The growing acceptance of discount implants has been driven by Korean companies. The regional market leader, OSSTEM IMPLANT, held a 21.9 per cent share of the total dental implant market for the Asia Pacific region in 2014. The company has in- vested significantly in marketing efforts, which has led to the grow- ing popularity of its products. Throughout the forecast period, OSSTEM IMPLANT and other discount implant companies, such as MegaGen, Dentium and Neobiotech, are expected to capi- talise on the growing popularity of discount implants. In contrast, premium implant companies, such as Straumann and Nobel Biocare, are expected to face increasing competitive pressures, especially in China and Australia. Emphasis on CAD/CAM In the dental implant market, the final abutment market is undergoing an opposing pricing trend relative to dental implant fixtures. CAD/CAM abutments are being increasingly utilised in the place of cheaply produced stock abutments. CAD/CAM de- velopment has been relatively rapid in the Asia Pacific region in recent years. A growing number ofCAD/CAMmillingcentreshave emerged to produce CAD/CAM abutments for the dental implant market. The overall region is set to demonstrate significant growth in the CAD/CAM segment for finalabutments.Incontrasttothe dental implant fixture market, wherediscountproductsaregain- ing share, the overall final abut- mentmarketissettodemonstrate an increasing ASP. CAD/CAM final abutments are relatively more expensive than stock abut- ments, which have traditionally dominated the market. The shift towards CAD/CAM abutments is set to be most significant in China. For the overall region, units of CAD/CAM abutments are set to grow at a compound annual growth rate of 22.1 per cent. By 2021, CAD/CAM abutments are forecasttorepresent31.6percent of the overall abutment units in Asia Pacific. Conclusion Overall, the dental implant market, including fixtures and abutments, is set to grow at a compound annual growth rate of 11.5 per cent for the Asia Pacific region. The unit growth will far outweigh the ASP effects, and the dental implant market will grow to reach a higher penetration ratio for the overall Asia Pacific region. Dr Kamran Zamanian is a market re- search ana- lyst for iData R e s e a r c h in Canada (idataresearch.com). He can be con- tacted at info@idataresearch.net. Celine Mashkoor is alsoamarket research an- alyst at iData Research. Fig. 3: OSSTEM IMPLANT, a Korean discount dental implant company, led the Asia Pacific market for dental implant fixtures and final abutments in 2014. The company is expected to continue to capitalise on the growing popularity of discount implants.—Fig.4: Growing CAD/CAM abutment market vs declining unit share of stock and custom cast abutments.(Source:iData Research Inc.) The Dental Tribune International C.E. Magazines www.dental-tribune.com Shipping address City Country Phone Fax Signature Date PayPal | subscriptions@dental-tribune.com Credit Card Credit Card Number Expiration Date Security Code €44/magazine (4 issues/year; incl. shipping and VAT for customers in Germany) and €46/magazine (4 issues/year; incl. shipping for customers outside Germany).** Your subscription will be renewed automatically every year until a written cancellation is sent to Dental Tribune International GmbH, Holbeinstr. 29, 04229 Leipzig, Germany, six weeks prior to the renewal date. 4 issues per year | * 2 issues per year *** €56/magazine (4 issues/year; incl. shipping and VAT) ** Prices for 2 issues/year are €22 and €23 respectively per year. CAD/CAM cone beam cosmetic dentistry* DT Study Club (France)*** gums* implants laser ortho prevention* roots I would like to subscribe to \ SUBSCRIBE NOW! fax: +49 341 48474 173 | e-mail: subscriptions@dental-tribune.com AD \ SUBSCRIBE NOW! fax: +4934148474173 | e-mail: subscriptions@dental-tribune.com

today HKIDEAS Hong Kong 2015

Pages Overview