today EuroPerio8 London 4 June, 2015

business16 EUROPERIO London 2015–4 June BIOLASE’s new president and CEO, Jeffrey Nugent, was ini- tially appointed interim CEO in June 2014 and accepted the per- manent role of president and CEO in September. Previously, Nugent had served as President and CEO of Neutrogena and Revlon. “Having worked in dermatol- ogy for the better part of the last ten to 15 years and, before that, in a number of other businesses, I know that less than 10 per cent of dermatologists used lasers 15 years ago,” Nugent said. “Today, virtually every dermatologist has at least one or two lasers in his or her practice for real patient–practice benefits,” he stated. “Coming into BIOLASE, I saw the profound differences that lasers can make in the practice of dentistry. It’s a market in need of improved clinical benefits, pa- tient preference in terms of sig- nificant pain reduction, and practice growth opportunities for our primary audience, which is dentists.” To that end, Nugent saidthatoneofthefirstthingshe did at BIOLASE was shut down its focus on any segment other than dental lasers. “We’re essentially refocusing the direction of the company al- most 180 degrees,” he said. “One of our objectives is that a mini- mum of 30 per cent of our rev- enue every year will come from new or improved products.” This is in line with the com- pany’s refocus on placing cus- tomers first. “Our commitment to the dental professional is the most important thing that we do,” Nugent said. New and improved products by BIOLASE include both EPIC X and WaterLase iPlus 2.0. “We introduced a new diode laser, EPIC X, back in November, that is the result of a total focus on quality,” Nugent said. “And [in February] in Chicago, we intro- duced the new WaterLase 2.0, whichisaproductupgradeoffer- ing significant improvements to uptime and functionality.” Another new concept from BIOLASE is the Practice Growth Guarantee, which is an industry first in dentistry, according to Nugent. “The Practice Growth Guarantee is our commitment to dentists that we are going to guarantee that they will grow their practice by focusing on the seven core procedures identi- fied by dentists as the most im- portant,” Nugent said. “We as- sure them that we are going to work with them by providing practice marketing materials and more training assistance. With the increased ease of use of the WaterLase, it all works to- gether to address the No. 1 need that we hear from dentists: grow- ing their business. That’s not to diminish the dentists’ focus on clinical outcomes and patient needs, but they are business peo- ple and they want to build their practice.” Practice growth could mean a number of different things, ac- cording to Nugent. It might mean more patients, it might mean more referrals or it might mean being able to treat many of the patients who before would have been sent elsewhere. “We’re partnering with the dentist and, in six months, if you haven’t grown your practice, we’re going to come in and do an analysis and figure out why. And we’ll come back and give you more resources.” BIOLASE believes that prac- tice growth arises from clini- cians enhancing patient experi- ence. “One of the things we’re really focused on is making sure that dentists retain more of their pa- tients and don’t have to refer out or not nearly as many patients as they did before because they’re now capable of handling those procedures,” Nugent said. For more information on EPIC X, WaterLase iPlus 2.0 or BIOLASE’s Practice Growth Guar- antee, visit www.biolase.com. The new BIOLASE:Practice growth assured In2015,BIOLASE,aleaderinthedentallasersegment,hashadquiteanumberofchanges,includinganewpresidentandCEO;arenewedfocuson placingcustomersfirst;newandimprovedproducts,suchasWaterLaseiPlus2.0andEPICX;anditsgroundbreakingPracticeGrowthGuarantee. Y education everywhere and anytime Y live and interactive webinars Y more than 500 archived courses Y a focused discussion forum Y free membership Y no travel costs Y no time away from the practice Y interaction with colleagues and experts across the globe Y a growing database of scientific articles and case reports Y ADA CERP-recognized credit administration ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providersof continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. www.DTStudyClub.com Register for FREE! AD

today EuroPerio8 London 4 June, 2015

Pages Overview