Editor - Online Haseeb Uddin 6 DENTAL TRIBUNE Pakistan Edition March 2015 DTI Media Lounge - Where movers and shakers in the dental market meet OLOGNE, Germany: Over t h e p a s t w e e k , t h e International Dental Show (IDS) drew thousands of people from all over the world to Cologne. As an IDS tradition, Dental Tribune International (DTI) invited its partners to a number of cocktail receptions to the DTI Media Lounge. During the receptions, attendees received business updates on international markets and had the opportunity to connect with their peers and leaders from the dental industry. The traditional Russian Night was celebrated at the DTI booth on the first day of IDS. The event was organised in collaboration with the Russian Dental Association, the Moscow Dental University, and Dentalexpo. Ilya Brodetski, General Director of Dentalexpo, provided some insights into the Russia dental market and its importance for the global dental industry. Currently, there are 85,000 dentists and 25,000 dental technicians in Russia. The market has a yearly supply turnover of US$ 1 billion. On the second day of IDS, DTI hosted the CHANNEL3 Night, which was orgainsed together with Exit Strategies, for the first time. About 80 key opinion leaders from 15 countries gathered on Wednesday at DTI's MEDIA Lounge for their annual meeting. As part of the event, Harvard professor Myron Nevins received the first annual PI BrånemarkAward. The number three in CHANNEL3 signifies the three channels of sales in the dental industry: sales by dealer, direct sales and sales resulting from the work of key opinion leaders. The group consists of leaders from all three areas. On 12 March, industry partners of DTI gathered for the DDS World and Chinese Night in Hall 4.2. In 2014, DTI launched its Digital Dentistry Show, the first exhibition to focus solely on digital products and applications for dentistry, in Milan in Italy as part of International Expodental. The show will travel around the world and be present in all major dental markets. Participants of the night were informed that the next DDS World show will take place in Athens from 22 to 24 May 2015 and will be organised in collaboration with OMNIPRESS. Further shows in 2015 are planned in Moscow, Budapest, Shanghai and New York. The event on Wednesday was also attended by representatives of the Chinese Stomatological Association. The Brazilian Night on 13 March attracted many people. The event was a joint project of DTI and Associação Paulista de Cirurgiões-Dentistas (APCD), the São Paulo association of dental surgeons, with which DTI entered into an international media agreement in 2013. Under the contract, DTI's today trade show newspaper became the official and exclusive publication at the Congresso Internacional de Odontologia de São Paulo (CIOSP), one of the leading congresses worldwide. C t was sad to know that Dr Rafia Khanum Malik died on 18th January, where her funeral was held to days later on 20th of January, 2015 in London. Dr Rafia Malik graduated from deMontmorency College of Dentistry, Lahore. In 1970, She got the license to practice in England where she got the diploma in Dental Public Health, from Royal College of Surgeons, England in 1984. She returned to Pakistan in 1985 to help Lever Brothers Pakistan run "Lever Dental Hygiene Service". In Karachi, She did 800 Schools where she gave "dental health education" to promote prevention of Dental Diseases. In July, 1987, she laid the foundation stone of "Institute of Preventive Dentistry and Dental Public Health" to train the para dental staff. She started a dental surgery and worked as Consultant Dental Surgeon in Karachi. In November, 1988, she appointed as "project director" to help set up Baqai Dental College. Two new subjects-Community Dentistry and "Pre- clinical Training"- were introduced in the curriculum of BDS syllabus by Dr Rafia Khanum Malik. She wrote lots of books on Prevention of Dental Diseases for general public. She was appointed Vice Principal of Baqai College of Dentistry for three years. She gave "dental health education" through Radio programmes and Pakistan Television. She did lots of welfare work in Karachi, under the umbrella of an NGO "Amin Wadee". She started School of Dental Hygienists, affiliated with Sindh Medical Faculty in 1995 to train 'Dental Surgery Assistants' and 'Dental Hygienists'.She attended many courses and seminars in London. Continued on page 11 I DT Pakistan Report Dr Rafia Khanum Malik Passes Away Structured lifestyle helps prevent dental caries in children EIDEN, Netherlands: Dental caries is one of the most common chronic childhood diseases worldwide and can affect a child's quality of life significantly. Several studies have identified a correlation between caries and lifestyle factors, such as physical activity and meal frequency. A team of researchers has now found that, especially for younger age groups, regularity and a structured lifestyle are very important for preventing caries. The researchers at the Netherlands Organisation for Applied Scientific Research examined the impact of such factors on caries experience at different ages. They based their study on the data collected in a previous study on oral health in children and adolescents in the Netherlands that aimed to describe the oral health status and the preventive dental behaviours of 9-, 15- and 21-year-olds. The scientists used the existing data, collected through questionnaires and clinical oral examinations, to study the probability of caries and the degree of caries experience in relation to several lifestyle factors. The lifestyle factors included were the frequency of toothbrushing per day, the frequency of having breakfast per week, and the frequency of food and drink consumption per day. The 21-year-olds examined in the study did not show significant differences in caries experience in relation to the lifestyle factors studied. For the 9- and 15-year-olds, however, the lifestyle factors had a significant effect on their dental caries experience. For the two younger age groups, not having breakfast and not brushing their teeth twice a day were associated with a significantly higher caries experience. Continued on page 11 L PDA Congress 2015 Green dentistry is environment friendly and economical DT Pakistan Report ARACHI - Pakistan Dental Association recently organized their 12th International and 32nd National Dental Congress at Karachi Expo Center in collaboration with Dental Trade & Manufacturers with active international support of APDF and ICCDE.The successful congress was attended by over three thousand delegates from all over Pakistan. Asia Pacific Dental Federation organized a successful session on "Green dentistry" devoted exclusively to promote environmentally sound dental practices. A number of professionals from the field, including; Dr. Ayyaz Ali Khan shared valuable information regarding the massive production of toxic and non-toxic waste from the daily dental practices, environmental hazards, their solutions and implementation. Dr. Kulsoom Fatima Rizvi, Principal Dental Section and Head of Community Dentistry Department at Bahria University Medical and Dental College Karachi, spoke on the topic of "Lifestyle and Dentistry". She said that practicing green dentistry is not only environment friendly but also economical. Adopting eco-friendly practices can help dentists reduce their operatory cost, in addition to preserving natural resources. Green dentistry reduces waste and pollution; conserves energy together with incorporation of technology and supports a wellness lifestyle. Her lecture emphasized the best practices in dental office that are cost effective, customer centric and reduce the negative impact on environment and general health. At the end of the session, speakers were appreciated for their insightful lectures and were acknowledged with memento shields presented by Dr. Anwar Saeed- Chairman Dental Public Health at APDF, Dr Asif Arain - Vice President of APDF and Chairman PDA Congress 2015, Dr. Saqib Rasheed - President PDA Central, and Dr Mehmood Shah - President PDA Sindh K DT International Report DT International Report