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news04 Show Review IDS Cologne 2015 5 Dr Cynthia Brattesani discussed the connection between product innovation and patient care. (Photo/Markus Mahle) It was also the first to offer a 5-axis simultaneous milling machine, allowing for demanding geometries and undercuts. The first generation of Everest, could fabricate up to two discs at once and, since the 2013 launch of Everest CAM2 upgrade, up to eight single-unit glass ceramics and composite blocks simultaneously. Fol- lowing the launch of Everest, KaVo deve- loped the ARCTICA system in 2012. This system also offers 5-axis simultaneous milling but in smaller dimensions, targe- tingpracticelaboratoriesanddentistsinte- rested in providing in-office, or chairside, restorations. Dr Fabio Soggia from Turin in Italy com- mented:“Comparingthequalityandrepro- ducibility of milled restorations with other systems, the ARCTICA is ten times better.” Celebrating the art of innovation Approximately 750 people from 40 countries worldwide attended KaVo Kerr Group’s Art of Innovation event as part of IDS. The group invited dental professio- nals, dealer partners, industry leaders, and global media representatives to the Flora Köln, a historical formal park and botanical garden adjacent to the Cologne Zoological Garden to celebrate the forma- tion of the group and to see many of its new products up close. The evening’s moderator, Tamara Sed- mak, charmed the crowd as she led it through the event’s many highlights. Sedmak is a former model, actress, sin- ger, renowned journalist and TV host in Switzerland and Germany. For more than 15 years, she has been a host and commen- tator for a variety of media channels, and her fluency in seven languages made her the perfect presenter for this multilingual crowd. Henk van Duijnhoven, Senior Vice- President of KaVo Kerr Group, explained what the term “innovation” stands for at KaVo: “For us, innovation means raising standards of care. In order to achieve that, we have to understand what happens in the smallest unit of dental care—the dental practice. Therefore, we are committed to listening to the voice of the customer.” 5 Art of Innovation venue: Flora Köln (Photo/Markus Mahle) He further stated that it is the goal of the group to improve treatment efficiency with the many brands of the group. While not part of the KaVo Kerr Group, Swiss dentalmanufacturerNobelBiocaredidjoin the Danaher dental platform in autumn last year, making it a strategic partner in delivering smarter, more clinically sound workflow solutions available to a wider group of dental professionals. Moreover, Stanzi Prell, Commercial President of Europe, the Middle East and AfricaatKaVoDental,saidthatnewdigital solutionsareanotherpriorityforthegroup, as they benefit treatment planning and bring about more predictable results. A selection of new products on display at the company’s booth at IDS were show- cased at the event. Clinicians swarmed in the exhibition room to see the latest from KaVo Kerr Group’s brands up close and engage with product managers. The entertainment programme of the eveningincludedtwodancerscloakedonly inneonlightingandaLEDshowdrumming group. 5 About 750 guests attended the KaVo Kerr Group’s Art of Innovation event. (Photo/Markus Mahle) “We are committed to listening to the voice of the customer.”