Please activate JavaScript!
Please install Adobe Flash Player, click here for download
ePaper created 2015-05-08, 15:38:39 | version 1.33.01
While the number of dental tech- nicians has remained steady or slightlydecreasedinallcountriesex- cept Hungary, the number of dental hygienists increased in all countries of the survey. This development is es- pecially prominent in the UK, with the number of dental hygienists growing distinctively compared to 2013. As Deschietere has put it, this seems to be a result of the evermore “bending of the laws” in this area. On the supply channels side, the percentage of direct sales from man- ufacturers remained steady in most countries, and the share of products purchased via e-mail or internet is constantly, if only slightly, increas- ing compared to the previous year. Further, the figures indicate that the sales volume of equipment has dropped in 2014, while sales of sun- driesandconsumablesremainedsta- ble on average. “Dentists continue to treat pa- tients,” Deschietere pointed out. “Consumables and sundries, not new equipment like CAD/CAM units or intra-oral X-Ray units, kept the fig- ures up during the last years." To this date the gathering of in- formation on new technologies seems to be the weak point of the sur- vey. Although Germany shows a jump in the numbers of intra-oral scanners installed, most countries are not collecting data on the subject so far, explained Deschietere. The annual ADDE/FIDE survey, which is conducted through its na- tional associations since 1998 and represents the interests of more than 960 dental dealer organisations, cov- ers the most relevant topics and trends for the European Dental In- dustry, such as the number of cus- tomers and end users, sales values for the main product categories, the use of computer and e-commerce, sales segments, distribution chan- nels as well as VAT charges and their impact on the market. Thereportcanbepurchasedfor€260 (approx. £190) through the Associa- tion’s website. 7 news02 Show Review IDS Cologne 2015 Editorial/ ARGEIDStodayGbR AdministrativeOffice DentalTribuneInternationalGmbH OEMUSMEDIAAG Holbeinstraße29 04229Leipzig Germany Phone +4934148474-302 Fax +4934148474-173 GermanePaper-Issue www.zwp-online.info InternationalePaper-Issue www.dental-tribune.com Publisher TorstenOemus Rep.DTIGmbH TorstenOemus Rep.OemusMediaAG IngolfDöbbecke,JürgenIsbaner, LutzHiller ManagingEditor DanielZimmermann(V.i.S.d.P.) ProductionExecutive GernotMeyer Production MatthiasAbicht,AlexanderJahn today Sonderausgabe PvSt.50129 today IDS show review appears after the 36th International DentalShowinCologne,10–14March2015. The magazine and all articles and illustrations therein are pro- tected by copyright. Any utilisation without prior consent from the editor or publisher is inadmissible and liable to prosecution. No responsibility shall be assumed for information published about associations, companies and commercial markets. Gen- eraltermsandconditionsapply,legalvenueisLeipzig,Germany. About the Publisher 7 page 1 AD n In March, the International Dental Show (IDS) drew thousands of people from all over the world to Cologne. As an IDS tradition, Dental Tribune Inter- national (DTI) invited its partners to a number of cocktail receptions to the DTI Media Lounge. During the recep- tions, attendees received business up- dates on international markets and had the opportunity to connect with their peers and leaders from the den- tal industry. ThetraditionalRussianNightwas celebratedattheDTIboothonthefirst dayofIDS.Theeventwasorganisedin collaboration with the Russian Dental Association, the Moscow Dental Uni- versity, and DENTALEXPO. Ilya Brodetski, General Director of DEN- TALEXPO,providedsomeinsightsinto the Russia dental market and its im- portance for the global dental indus- try. Currently, there are 85,000 den- tists and 25,000 dental technicians in Russia.Themarkethasayearlysupply turnover of US$ 1 billion. On the second day of IDS, DTI hosted the CHANNEL3 Night, which was organised together with Exit Strategies, for the first time. About 80 key opinion leaders from 15 countries gathered on Wednesday at DTI’s MEDIA Lounge for their annual meet- ing. As part of the event, Harvard pro- fessorMyronNevinsreceivedthefirst annual P-I Brånemark Award. The number three in CHANNEL3 signifies the three channels of sales in the den- tal industry: sales by dealer, direct sales and sales resulting from the work of key opinion leaders. The group consists of leaders from all three areas. On12March,industrypartnersof DTIgatheredfortheDDSWORLDand Chinese Night in Hall 4.2. In 2014, DTI launched its Digital Dentistry Show, the first exhibition to focus solely on digital products and applications for dentistry,inMilaninItalyaspartofIn- ternationalExpodental.Theshowwill travel around the world and be pres- entinallmajordentalmarkets.Partic- ipantsofthenightwereinformedthat the next DDS World show will take place in Athens from 22 to 24 May 2015 and will be organised in collabo- ration with OMNIPRESS. Further showsin2015areplannedinMoscow, Budapest, Istanbul, Shanghai and New York. The event on Wednesday was also attended by representatives of the Chinese Stomatological Associ- ation. The Brazilian Night on 13 March attractedmanypeople.Theeventwas a joint project of DTI and Associação Paulista de Cirurgiões-Dentistas (APCD), the São Paulo association of dental surgeons, with which DTI en- tered into an international media agreement in 2013. Under the con- tract, DTI’s today trade show newspa- per became the official and exclusive publication at the Congresso Interna- cional de Odontologia de São Paulo (CIOSP),oneoftheleadingcongresses worldwide.7 DTIMediaLounge―Wheremoversand shakersinthedentalmarketmeet 5 Channel 3’s 80 key opinion leaders from 15 countries gathered on Wednesday at the DTI/OEMUS MEDIA Lounge for their annual meeting. (Photo/Robert Strehler) 5 Harvard professor Myron Nevins (centre) also received the first annual P-I Brånemark Award. (Photo/Robert Strehler) TDI0715_01-02_Titel 04.05.15 09:45 Seite 2 TDI0715_01-02_Titel 04.05.1509:45 Seite 2