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5Dental Tribune United Kingdom Edition | 1/2015 ??????????????? COLOGNE, Germany: Latest market figures released by the Federation of the European DentalIndustry(FIDE),incooperationwiththe Association of European Dental Dealers (ADDE),lastmonthattheInternationalDental Show in Cologne, indicate rapid changes to- wardadigitaldentistrymanifestinginoverall trends to a more global approach with group practicesandconsolidationsthroughoutden- talmarketsinEurope.Theorganisation’s2015 market survey also revealed that the number of European dentists has slightly increased to atotalof276,090in2014comparedto270,045 theyearbefore. A contrary trend showed in the number of dental offices and dental laboratories. While the numbers of the former remained flat on average, the total figures of labs in Europe has decreased in almost every surveyed country. According to ADDE President Dominique De- schietere,giventhegrowingnumbersofprac- ticing dentists this development either indi- cates a trend to group practices or consolida- tion. Whilethenumberofdentaltechnicianshas remained steady or slightly decreased in all countriesexceptHungary,thenumberofden- tal hygienists increased in all countries of the survey.Thisdevelopmentisespeciallypromi- nent in the UK, with the number of dental hy- gienists growing distinctively compared to 2013.AsDeschieterehasputit,thisseemstobe a result of the evermore“bending of the laws” inthisarea. Onthesupplychannelsside,thepercentage of direct sales from manufacturers remained steady in most countries, and the share of products purchased via e-mail or internet is constantly, if only slightly, increasing com- paredtothepreviousyear.Further,thefigures indicate that the sales volume of equipment has dropped in 2014, while sales of sundries andconsumablesremainedstableonaverage. “Dentists continue to treat patients,” De- schieterepointedout.“Consumablesandsun- dries,notnewequipmentlikeCAD/CAMunits or intra-oral X-ray units, kept the figures up duringthelastyears." Tothisdatethegatheringofinformationon new technologies seems to be the weak point of the survey. Although Germany shows a jumpinthenumbersofintra-oralscannersin- stalled, most countries are not collecting data onthesubjectsofar,explainedDeschietere. TheannualADDE/FIDEsurvey,whichiscon- ductedthroughitsnationalassociationssince 1998andrepresentstheinterestsofmorethan 960 dental dealer organisations, covers the most relevant topics and trends for the Euro- pean Dental Industry, such as the number of customers and end users, sales values for the mainproductcategories,theuseofcomputer ande-commerce,salessegments,distribution channels as well as VAT charges and their im- pactonthemarket. WORLD NEWS Europeandentalmarketstrendtowards grouppracticesandconsolidation ByDentalTribune NEW D2000 Increase your productivity: Save 4 out of 5 steps with your 3-unit bridge 3SHAPE SCANNERS FOR EVERY NEED THE MARKET’S WIDEST RAGE OF INDICATIONS 3Shape Digital dentistry Contact a 3Shape partner today at 3shape.com NEW STARS IN THE 3SHAPE DIGITAL DENTAL ECOSYSTEM NEW TRIOS® 3 Your all-in-one digital impression solution: Fast & Easy RealColor Scans Shade Measurement Integrated intraoral Camera and HD Photo Meet them all at our booth DTS Stand J45 or visit 3Shape.com AD DominiqueDeschietere(PhotoKristineHübner,DTI) DTUK0115_05_ADDE 09.04.15 16:40 Seite 5 DTUK0115_05_ADDE 09.04.1516:40 Seite 5