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ePaper created 2015-04-13, 15:09:21 | version 1.33.01
Dental Tribune United Kingdom Edition | 1/201510 MIS Implants Technologies is a global spe- cialistinthedevelopmentandproductionof advanced dental implantology products and solutions.Thecompany,whichstartedasafa- mily-run business, was founded in 1995—a time when not many people understood the potential of dental implants, CEO Idan KleifeldtoldDentalTribune(DT)atameeting at the beginning of 2015. Since its beginnings, MIS has seen signifi- cant growth, especially within the past ten years.“Today, the company has succeeded in building a recognised global brand in the market and is the only non-premium com- pany operating on a global scale,” Kleifeld said. Headquartered in Israel, MIS currently has operations in 65 countries worldwide, covering major dental markets, such as the US, China and Germany, through a well-es- tablished network of local distributors. In 2009, MIS moved operations to a large purpose-built production complex located in a new high-tech industrial park in north- ern Israel. “Our location adds to our unique- ness. Israel is a country of high innovation andoffersparticularlyfavourableconditions for manufacturing, because of the quality of educationandpeople’shighlevelsofmotiva- tion. Furthermore, salaries are much lower thanincompetitorcountries,makingmanu- facturing especially profitable,”he stated. The MIS building in the Bar-Lev Industrial Parkspansabout10,000m²andhastwopro- duction floors with 50 Swiss high-precision machines running 24 hours a day from Sun- day to Friday. “The facility was designed and built for growth. In the near future, our auto- matic warehouse, which currently covers onlyhalfofitspotentialtotalarea,willdouble in size,”Kleifeld explained. DTI further learnt that MIS primarily pro- duces for stock, as products must be shipped tolocaldistributorswithintwoworkingdays. For increased efficiency, processes control- lingquality,sterilisation,packagingandstor- agearelargelyautomated.ThisallowsMISto produce over 800,000 implants per year. The production site in Israel has a dedi- cated training centre with a fully equipped dental clinic for live surgeries. Kleifeld said, “We see education as an important tool to ac- quire new customers, especially in develop- ing markets. It is an important driver in this business, and we offer doctors both funda- mental and advanced training courses on MIS products and protocols.” In 2015, MIS will be introducing some im- portant innovations. Only recently, the company officially opened its MCENTER Eu- rope, the new MIS digital dentistry hub in BerlininGermany,inordertomeettheneeds of its growing customer base in central Eu- rope. The centre offers direct services pro- vided by locals to local customers, bringing all MIS digital dentistry products together in one location. It is aimed at providing a com- prehensive range of services to clinicians through advanced digital dentistry and CAD/CAM technologies that facilitate fast and accurate surgical implant procedures with reduced chairside time and greater pre- dictability in outcomes. “Weareextremelyexcitedabouttheopen- ing of the new MCENTER Europe facility, and especially proud to be able to offer MIS qual- ity and simplicity in providing our cus- tomers throughout the region with highly accurate and efficient guided implant place- ment procedures and CAD/CAM solutions,” said Christian Hebbecker, MCENTER Europe Manager. In addition to the new MCENTER Europe, the company will be entering the premium segmentfordentalimplantswiththelaunch ofanewimplantsystemlaterthisyear.Ithas a truly innovative design and consists of high-qualityimplantsthat are completely new in the market and will fit within the premium segment. MIS plans to offer this new implant system to its global distributors at the end the second quarter of 2015, for local distribution worldwide. ThenameMISoriginally stoodfor“MedicalImplant Systems”. However, it is also an acronym that re- flects the company’s main maxim to “Make it Sim- ple”. “It is our mission to simplifydentalimplantol- ogy and, in order to be- come the preferred choice of dentists worldwide, we offer new and innovative products based on simple, creative solutions. Design and handling are made simpler, and all products are engineered to allow ef- ficient, time-saving surgi- cal procedures,” Kleifeld said. “With this simplified approach, we are set to be- come the largest global dental implant producer,”he added. However, the “Make It Simple” motto ap- pears to apply to more than the company’s products.TheMISphilosophydefinesalmost all areas of the business (from human re- sources to production), and the organisa- tional structure is simple and characterised by flat hierarchies. “Make it Simple” embod- ies the start-up mentality that remains vi- brant in a company that has become one of the largest in the global dental implant mar- ket. BUSINESS “It is our mission to simplify dental implantology” DT visits the MIS headquarters and main production facility in Israel MIS headquarters (Photos courtesy of MIS,Israel) Production.—Right:MIS ImplantsTechnologies CEO Idan Kleifeld. “We are set to become the largest global dental implant producer.” DTUK0115_10_Mis 09.04.15 15:23 Seite 10 DTUK0115_10_Mis 09.04.1515:23 Seite 10