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Dental Tribune U.S. Edition | March 2015A4 According to a recent survey by the American Association of Endodontists (AAE), 78 percent of respondents say they would rather avoid getting the flu than having root canal treatment. The same number also say they would rather avoid losing a permanent tooth, which is some- thing root canal treatment can help keep from happening. “Maybe it’s time to change the old, ‘I’d rather have a root canal...’ saying to ‘I’d rather have the flu...’ for something I really don’t want to do,” said AAE President Dr. Robert S. Roda, an endodontist in Scott- sdale, Ariz. “The root canal procedures of your parents or grandparents are no more. Thanks to advancements in tech- niques and technologies, today’s root ca- nal treatment is virtually painless.” During its ninth annual Root Canal Awareness Week, March 22-28, the AAE wants to dispel myths surrounding root canal treatment and encourage general dentists to involve endodontists in case assessment and treatment planning to save patients’ natural teeth. “Being part of a team of generalists and specialists is the best way to develop true multidisciplinary treatment planning and provide the greatest chance for good outcomes,” Roda said. “Together we pro- vide patients with comfortable treatment and positive experiences resulting in high-quality care to help them save their natural teeth.” A recent AAE study found that 94 per- cent of general practitioners have a posi- tive or very positive perception of endo- dontists, and the same percentage agree that endodontists are partners in deliv- ering quality dental care. By partnering with endodontists, general dentists can help patients feel less anxious. The AAE’s Root Canal Awareness Week survey found that root canal treatment continues to be the dental procedure that makes patients most apprehensive, however, 89 percent of patients report being satisfied after root canal treatment by an endodontist. To encourage collaboration between general dentists and endodontists, the AAE offers many free resources: • The Root Canal Safety web page con- tains authoritative and reliable infor- mation about the safety of endodontic treatment, while debunking myths that root canals cause cancer or other health problems. • Treatment Options for the Compro- mised Tooth: A Decision Guide includes tist is and how specialists work with gen- eral dentists to provide the highest levels of patient care. It is a great resource to show patients when a referral to a special- ist is needed. By using these tools during Root Canal Awareness Week and throughout the year, general dentists ensure they are develop- ing the best treatment plans to save natu- ral teeth and keep patients satisfied. To help promote Root Canal Awareness Week, dental professionals can print the AAE poster to share in offices or clinics. For more information, visit www.aae.org/ rcaw, follow the AAE on Facebook and Twitter or search #rootcanal. (Source: AAE) March 22-28 is Root Canal Awareness Week. Photo/Provided by AAE Americans say, ‘I would rather have a root canal than the flu’ case examples with radiographs of suc- cessful endodontic treatment in difficult cases and encourages general dentists to assess all possible endodontic treatment options to save the natural detention. • The Case Difficulty Assessment and Referral Form offers guidance to help evaluate a patient’s condition and assess risk factors that may affect the outcome of treatment. • The ENDODONTICS: Colleagues for Excellence newsletter highlights clinical topics of interest to dentists who perform their own endodontic treatment and ben- efit from coverage of best practices and the latest advancements in the specialty. • Endodontists: Partners in Patient Care is a video that explains what an endodon- NEWS Publisher & Chairman Torsten Oemus t.oemus@dental-tribune.com President & Chief Executive Officer Eric Seid e.seid@dental-tribune.com Group Editor Kristine Colker k.colker@dental-tribune.com Editor in Chief Dental Tribune Dr. David L. Hoexter feedback@dental-tribune.com Managing Editor U.S. and Canada editions Robert Selleck r.selleck@dental-tribune.com Managing Editor Fred Michmershuizen f.michmershuizen@dental-tribune.com Managing Editor Sierra Rendon s.rendon@dental-tribune.com Product/Account Manager Humberto Estrada h.estrada@dental-tribune.com Product/Account Manager Will Kenyon w.kenyon@dental-tribune.com Product/Account Manager Maria Kaiser m.kaiser@dental-tribune.com Marketing DIRECTOR Anna Kataoka a.kataoka@dental-tribune.com Education Director Christiane Ferret c.ferret@dtstudyclub.com Accounting Coordinator Nirmala Singh n.singh@dental-tribune.com Tribune America LLC 116 West 23rd St., Ste. #500 New York, N.Y. 10011 (212) 244-7181 Published by Tribune America © 2015 Tribune America, LLC All rights reserved. Dental Tribune strives to maintain the utmost accu- racy in its news and clinical reports. If you find a fac- tual error or content that requires clarification, please contact Managing Editor Robert Selleck at r.selleck@ dental-tribune.com. Dental Tribune cannot assume responsibility for the validity of product claims or for typographical errors. The publisher also does not as- sume responsibility for product names or statements made by advertisers. Opinions expressed by authors are their own and may not reflect those of Tribune America. Editorial Board Dr. Joel Berg Dr. L. Stephen Buchanan Dr. Arnaldo Castellucci Dr. Gorden Christensen Dr. Rella Christensen Dr. William Dickerson Hugh Doherty Dr. James Doundoulakis Dr. David Garber Dr. Fay Goldstep Dr. Howard Glazer Dr. Harold Heymann Dr. Karl Leinfelder Dr. Roger Levin Dr. Carl E. Misch Dr. Dan Nathanson Dr. Chester Redhead Dr. Irwin Smigel Dr. Jon Suzuki Dr. Dennis Tartakow Dr. Dan Ward Tell us what you think! Do you have general comments or criti- cism you would like to share? Is there a particular topic you would like to see articles about in Dental Tribune? Let us know by sending an email to feedback@ dental-tribune.com. We look forward to hearing from you! If you would like to make any change to your subscription (name, address or to opt out) please send us an email at c.maragh@dental-tribune.com and be sure to include which publication you are referring to. Also, please note that subscription changes can take up to six weeks to process. DENTAL TRIBUNE The World’s Dental Newspaper · US Edition Saturday,March28,from9a.m.–12:45p.m., featuring topics such as anterior esthet- ics with crown lengthening, optimization of the implant site and 3-D imaging with CBCT. There are a number of all-day and half- day educational tracks and courses for the entire dental team. Highlights include: • “Botox Training and Dermal Filler Training Level 1,” with Dr. Louis Malcmach- er, on March 26 and 27 from 8 a.m.–5 p.m. • “Botulinum Toxin for Best Therapeutic and Esthetic Outcomes OnDemand Train- ing Module,” with Dr. Louis Malcmacher, on March 26 from 8 a.m.–5 p.m. •“BuildingaBetterBusinessOffice,”with Kirk Behrendt, Dr. Gary Dougan and Chuck Blakeman, on March 26 from 1–4 p.m. •“SocialMediaFoundations,”withTonya Lanthier, Laci Phillips and Denise Ciardel- lo, on March 26 from 1–4 p.m. • “Hygiene from the Ground Up,” with Karen Davis, Dr. Samuel Low and Dr. David Wong, on March 27 from 9:30 a.m.–12:30 p.m. • “Laboratory Technicians Leading the Way to Excellence,” with Dr. Javier Vasquez, Skip Carpenter, Von Grow and Bill Marias, on March 28 from 8:30 a.m.–4 p.m. Meeting highlights In addition to a complete continuing education program, Hinman will feature more than 430 companies — located con- veniently in one hall and on one level. Exhibitors will showcase new technology, equipment, products and services for the entire dental staff. The exhibit hall will be “ ATLANTA, page A1 ” See ATLANTA, page A6