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4 Dental Tribune Middle East & Africa Edition | March-April 2015industry THE BUSINESS OF DENTISTRY www.idem-singapore.com INTERNATIONAL DENTAL EXHIBITION AND MEETING APRIL 8 - 10, 2016 Suntec Singapore Convention & Exhibition Centre Held InEndorsed By In Cooperation WithSupported By Singapore Dental Association Co-organizer Ms. Stephanie Sim Tel: +65 6500 6723 Fax: +65 6296 2771 s.sim@koelnmesse.com.sg Visit us at V006, Passage 10/11 Now Open for Exhibition Applications, Sponsorship Opportunities Supporting Forums IDEM16 297x210mm Dental Tribune Middle East.ai 1 23/2/15 11:30 pm Sirona – The Dental Company shines in Dubai By Sirona D UBAI, UAE: Sirona Mid- dle East was again at the center of attention at the 19th International Den- tal Conference & Arab Dental Exhibition in Dubai between 17-19th February 2015. The Dental Company exhibited with a specially designed booth con- ducting ongoing trainings and presentations given by Sirona staff, CEREC trainers and Key Opinion Leaders including the infamous Dr. Daniel Vasquez, USA. Dr. Vasquez also presented at last year’s CEREC Desert Fest in Dubai. Sirona will soon enter a new milestone in the Middle East region where a direct opera- tion and dedicated dealership will work together on bringing an optimal support bringing the sales and services of The Dental Company to a higher level com- pared to the rest in the industry. We presented the model to our customers during the Inter- national Dental Conference & Arab Dental Exhibition in Dubai and we expect a market service boost in the years to come. After the successful CEREC De- sert Fest in September last year we brought back Dr. Daniel Vasquez (USA) who is an icon in presenting CEREC to new cus- tomers. With his unique appeal in detailing the product to audi- ences Dr. Daniel provided sever- al hands-on presentations at the trade show in front of interested potential and existing custom- ers. The presentations showed the ease of using CEREC and how it is the CAD/CAM appli- cation which should be used in dentistry for the present and fu- ture. Recently Sirona launched yet again a new system, providing a freedom of choice with the MCX5. The new InLab system will have a big impact on the CAD/CAM lab business. The product was officially launched in the Middle East in February and the feedback was above ex- pectations. The smart compact designed five-axis milling and grinding unit is especially de- veloped for the demands of the dental laboratories completing Sirona’s inLab system. Dental Technicians will now benefit from the great flexibility for the entire production process of es- thetically pleasing restorations and the largest selection of ma- terials available on the market. IDS Cologne 2015 – the Mondial of the Dental Industry is set to begin on 10th March and Sirona will bring all the new products to the marketing boosting the industry with different product lines such as Imaging and CAD/ CAM systems, Treatment Cent- ers and Instruments. Sirona will continue to grow worldwide and in the Middle East region which will be shown through our core built on Edu- cation in our products which we produce for the dental in- dustry. We are in a sector of our society that has built careers on knowledge and product under- standing in order to deliver the best treatment to their patients. Sirona aims to always be in the background of our customers and supply them not only with the technology but the know- how behind the fast changing industry. This has been and will continue to be achieved through well maintained high level con- tinuing dental education pro- grams ensuring the long term continuity of our customers’ business. Dr. Daniel Vasquez, USA – presented various lectures and hands-on presenta- tions on stage Sirona booth was at the center of attention during the trade show in Dubai Dr. Amro Adel Area Manager GCC & Pakistan Country Manager Saudi Arabia Sirona Dental GmbH Email: amro.adel@sirona.com Web: www.Sirona.com Contact Information Tel: +6565006723 Fax: +6562962771 IDEM16 297x210mm Dental Tribune Middle East.ai 123/2/1511:30 pm